Develop a Corporate Identity

I have been in the upscale furniture and interior design industry for 23 years. I represent over 500 major lines of high-end furniture, lighting, accessories, rugs, outdoor furnishings, art, textiles, flooring, including laminates, wood and vinyl floors, and wallcoverings. I also do complete home renovations, including space planning, kitchen and bathroom remodels, and closet design. Because I have access to such a diversity of lines and products, I can provide clients with everything they need for their home (indoor and outdoor) and can accommodate most budgets. I also offer professional organizing services.

With all of these services being offered under one umbrella, I decided to name my new business venture "DESIGN CENTRAL INTERIORS". I have always felt that my showroom was like the "Grand Central Station" of design, with my one location leading to all design roads and possibilities.

My personal aesthetic is ultra feminine but with a very strong undercurrent of control, power, and expertise. My favorite color is BLUSH, not pink, per se. However, I am open to suggestions. I have attached a business card concept that I liked very much. It's clean and sophisticated. In my case, I do want to incorporate the many services we offer, so I know that there will be much more text.

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