marketing essay 1500 words

title : Integrated Marketing Communications Management instructions: Assume you have just been appointed a marketing director of a company that has just started operations in the production and sales of a particular product of your choice (This could be cosmetics, confectioneries, clothing or any other product). You are required to prepare a marketing communication plan that will highlight the key marketing communications elements that will be used to make this business a success in the volatile marketing environment. It is important to include information about market analysis, industry analysis, creative strategy, media plan, budget, and evaluation of the recommended methods in the plan. It is also important to cite relevant academic materials to justify your standpoint as necessary in the report to be submitted. Assessment criteria Items Criteria Grade % 1. Market analysis and industry analysis 20 2. Creative strategy and media plan 20 3. Budgets and plan evaluation 20 4 Critical analysis and depth of academic materials used 20 5. Structuring and clarity of writing 10 6. Citation and referencing technique 10 TOTAL: 100 havard referencing must be completed within 4 days