Name for magazine ecommerce

I'm developing a project for a blog-magazine in which include in the future an ecommerce. The main topic are: lifestyle, fashion, food, health and music. The target is represent by a man 18-40 years old. My focus is to sell trough contents quality products and services related to the categories, products will be made in Italy. The company will be located in Amsterdam, with an easy and young communication, trying to make the readers feel as a part of a community. [login to view URL] it's a very good example of how it should me. I need a name that could be able to represent all of this, in english, seo friendly and easy to remember, of course with the domain of the main countries available.