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Concerning the research, this paper investigated the product design, graphic design, fashion design sectors, as well as other design-related sectors. These are collectively referred to in Hungarian literature as design industry (Batta & Szandrocha, 2015), with some also using the term creative industry. A study conducted by the Stockholm School of Economics – European Cluster Observatory 2014 concerning the design industry refers to Budapest and Central Hungary as the 8th most important design industry center of the European Union, and also the most intensively improving sub-region regarding the growth of employees (18%) in the sector (Batta & Szandrocha, 2015). The ICT and Design sectors have a lot in common by virtue of benefitting from the same trainings and workshops, mentoring and support activities available for startups in Hungary.
The technological approach has a great impact on the way our society is evolving. Startups have a significant role in this development by focusing on innovation; they are the engines that drive this evolution. The success of the startups emerging from the ICT sector can be explained simply by their ability to attract more funds, the type of product they create, which is meant to respond to real problems in a customer-centric way and the fact that there are various opportunities and support available to them that are targeted specifically at this industry.