Digital Analytics professional with 14+ years of work experience in Market Research, Audience Analytics & Consultancy. Have primarily worked in the online/offline customized as well as syndicated market research space with my expertise in digital analytics (web/mobile).
Key expertise lie in audience measurement, data analytics (in the digital consumption space - web, mobile) and 'need-gap' analysis; with a command on client servicing, consultancy and project management.
Specialties:
- Web/Mobile Analytics (comScore, Nielsen, Omniture, etc)
- Syndicated Audience Measurement panels & tracking
- Client Servicing and Consultancy
- Team Management
- Market Research across industries : IT, Automobiles, B2B, FMCG, Hospitals, Pharmaceuticals, Banking, Telecom etc.