A promotional video (spoof) for a payments product

A promotional video series with a spoof tonality, encapsulating all the benefits of the product (Pay with Indiamart) in a witty way. The video should have an influential “punchline” which can stick to the customer’s minds or go viral. The length of the video should be kept short, not more than 30 secs. The spoof idea can be carried out with a simple voice over and stock images in a presentation format or basic animated video. The video should be able to create a buzz around the product and its benefits. It can be a series of short videos having the similar flavor but explaining different benefits. The video should leave an impression in the minds of the stakeholders. To create an aura of : • Mass likeability • Engine for growth • Easiest and fastest • Reliability, trust about the brand • Instills confidence in the product • Bridging boundaries The video should express the benefits in the daily lives of sellers Also, the video should touch upon the seller’s common problems which were solved with this product Brief is attached as well.