ปิด

Writer/Conference Producer

Training course outlines, stories, copywriting and speaker faculty in AI & Machine Learning, FinTech & Digital Banks, Digital Transformation, Blockchain, Financial Modelling & Business Intelligence, Crypto, Company Valuation etc.

BIGGEST CHALLENGES AND PAIN POINTS

Every successful business begins with a LAUNCH

Hope is not a strategy

Go For The Win ("FTW")

Launches create ECHOES

Launches give you...

a) MONEY (sales) and

b) MOMENTUM / ENERGY (validation)

to GROW

You're either Growing or Dying

Sales $$ is the OUTER-GAME

Momentum is the INNER-GAME

Stories (pull people in like magnets), Sequencies, Mental Triggers

Mental Triggers For sheep

Authority. (white Doctor’s coat)

Community (manicured lawns in middle-class neighbourhoods - people conform to standards)

Anticipation (suspense leading up to big birthdays; big finals)

Reciprocity (give back, sharing)

Social Proof (reviews, queues)

Scarcity (last supper, 1 spot left)

Parachute (= margin of safety so you can screw up & still succeed )

STORIES

Positioning as an expert/authority/leader

Launch turns your marketing into a VISIBLE EVENT

Connection, Authenticity, Connection + Offer

MAKE IT A “CRUSHING” OFFER

Not a meek one!

Be brave, be bold

This is....

Created by Connection & Conversation

Sell them what they WANT (their dreams) - but sneak in what they NEED! Eg: Relationships - pick up lines vs Be a better human being

Create RAVING FANS (WOM)

by delivering value and experience

Surprise them with WOWS occasionally, but deliver on your core promise ALWAYS

(Surprise & Delight)

That's called RELIABILITY

Raving fans create WORD OF MOUTH, Repeat Sales and lower acquisition costs

Deliver Real value with SSL

(Problem- Solution Path via REAL MEMORABLE STORIES)

This creates “echos”

Trust and Connection & positive vibe - LIKES, SHARES, COMMENTS

FB ads - ignore the grumpy comments because they are being spammed in newsfeeds

How to tell your story...

How to sell your PRODUCT

THINK: How am I going to show the TRANSFORMATION for my CUSTOMER’s journey ....

From where they are to where they WANT TO GO/BE/DREAM

a) Give them the promise or feeling of extreme pleasure soon

AND...

b) Take away their pain

It's not the STUFF in the package - it's HOW you help them achieve their DREAMS

How you'll change their lives

How to remove the risks and obstacles that have stopped them

BIG DREAMS relate to FREEDOM

Income

Lifestyle

Impact

Money gives you

FREEDOM

Time

Place

Who to work or spend time with

Ultimately - how to make an IMPACT -

Find their true purpose

Support the causes and values you believe in

Remember...

AT DIFFERENT STAGES of your life

This will be different ..

And leave a LEGACY

All learning happens OUTSIDE your comfort zone

Outer-Game (Tactics) vs Inner Game (Will it Work for me? -

They Must Take DIRECT Action or they’ll never find out)

Get rid of the mental trash talk (MTT) - Remember: voices of doubt never stop even after success

Get your best work out there

Doing this makes you see the world differently

Start seeing things you didn't before

Open your eyes - tell the story of your future

Touch hearts

THE HERO'S JOURNEY OF YOUR CUSTOMER

You have these people you are serving

You get to take them on a journey

To a better, brighter self

More fulfilled, able to achieve their dreams and freedom

Eg: Become better parents, spouses, tennis players, etc etc - whatever SKILL you are helping them achive that will enable them to achieve their dreams

To allow them what it feels like to make a deeper impact

When they become PAYING CLIENTS you get to go deeper

In more detail

Make more impact

Unless you have an Offer, you're not in business (even if you're a major Influencer or well-liked)

Social Media has made EVERYONE into a Publisher

Learn from Real Examples

Customer Success Stories and Journeys

Proven formula which as worked for clients from 209 countries and over 88 industries

Methodology of Champions -

Students have done over $1billion in sales so far

Crashes and Failures - what went wrong and why?

What works?

For example:

I'd love you to write a compelling story
Real Case studies
A story arc

AI & Machine Learning
One Day Masterclass

ACTION-PLAN-DRIVEN-AGENDA

START WITH CUSTOMER-CENTRIC MODEL

- What will your future clients demand?
- How to SOLVE your toughest problems/challenges?!
- Show me exactly how this is done
- Practical models that work
- 7 steps and guidelines for success
Summary and Next Steps

WHAT WORKS BEST AND WHY
- Products, services and deliverables you need to know about
- What's next for your industry sector?
- What's next for your job, your vertical?
- What works, what doesn't, lessons learned
- Who's doing great stuff?
- List of proven winners
- Rolodex of Champions
- With pre-negotiated member rates
Summary and Next Steps

HOW TO GUARANTEE PROJECT SUCCESS
- Who can you trust on your projects
- Tips, tricks and traps
- What to do when things go wrong?
- Contracts and clauses
- How not to leave money on the table
- 3 Things you should never do
Summary and Next Steps

GET THINGS DONE - EVERY TIME
- How to get things done.
- How to execute well
- How to implement on time, on budget
- Your roadmap, blueprint and action-plan
Summary and Next Steps

PRACTICAL, HANDS-ON FUN FESTIVAL
Bringing it all together
Applying it to your business
And for gaining the right customers
- Applied Case Studies - step.by.step
- Use Cases globally and locally
- A/B Split Tests
- Harvard, MIT, Oxford, Cambridge & The Real World
- Hands-on role pays and exercises
- Simulation
- Talent sourcing
Summary and Next Steps

WHERE NEXT- YOU ARE ACCOUNTABLE!
- Black Book of Resources
- Invaluable Mentors
- Holding You Accountability - Your Action Plan
- Failure as a series of stepping stones
Summary and Next Steps

BIGGEST CHALLENGES AND PAIN POINTS

Every successful business begins with a LAUNCH

Hope is not a strategy
Go For The Win ("FTW")

Launches create ECHOES
Launches give you...
a) MONEY (sales) and
b) MOMENTUM / ENERGY (validation)
to GROW

You're either Growing or Dying
Sales $$ is the OUTER-GAME
Momentum is the INNER-GAME
Stories (pull people in like magnets), Sequences, Mental Triggers
Mental Triggers For sheep
Authority. (white Doctor’s coat)
Community (manicured lawns in middle-class neighbourhoods - people conform to standards)
Anticipation (suspense leading up to big birthdays; big finals)
Reciprocity (give back, sharing)
Social Proof (reviews, queues)
Scarcity (last supper, 1 spot left)
Parachute (= margin of safety so you can screw up & still succeed )

STORIES
Positioning as an expert/authority/leader
Launch turns your marketing into a VISIBLE EVENT
Connection, Authenticity, Connection + Offer
MAKE IT A “CRUSHING” OFFER
Not a meek one!

Be brave, be bold
This is....
Created by Connection & Conversation
Sell them what they WANT (their dreams) - but sneak in what they NEED! Eg: Relationships - pick up lines vs Be a better human being

Create RAVING FANS (WOM)
by delivering value and experience
Surprise them with WOWS occasionally, but deliver on your core promise ALWAYS
(Surprise & Delight)
That's called RELIABILITY

Raving fans create WORD OF MOUTH, Repeat Sales and lower acquisition costs
Deliver Real value with SSL
(Problem- Solution Path via REAL MEMORABLE STORIES)

This creates “echos”
Trust and Connection & positive vibe - LIKES, SHARES, COMMENTS
FB ads - ignore the grumpy comments because they are being spammed in newsfeeds
How to tell your story...
How to sell your PRODUCT
THINK: How am I going to show the TRANSFORMATION for my CUSTOMER’s journey ....
From where they are to where they WANT TO GO/BE/DREAM
a) Give them the promise or feeling of extreme pleasure soon
AND...
b) Take away their pain
It's not the STUFF in the package - it's HOW you help them achieve their DREAMS
How you'll change their lives
How to remove the risks and obstacles that have stopped them
BIG DREAMS relate to FREEDOM
Income
Lifestyle
Impact
Money gives you
FREEDOM
Time
Place
Who to work or spend time with
Ultimately - how to make an IMPACT

ทักษะ: Article Writing, การเขียนเนื้อหา, การเขียนข้อความโฆษณา, การเขียนในนามคนอื่น

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เกี่ยวกับนายจ้าง:
( 0 บทวิจารณ์ ) Northmead, Australia

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