I have been working as a digital marketer and conversion opt. specialist for more than 2 years. My career route took a different path through my previous job at Invesp which is based in U.S. I discovered that user experience and conversion rate optimization were perfect for my skill set and point of view. I was asked to manage several client accounts which are operating in different industries such as fashion, jewelry, electronics, household goods, insurance and so on. Most of my clients were U.S based companies (from start-ups to billion dollar corporate companies).
Working closely with digital marketing and e-commerce teams of internet companies gave me a profound perspective of how I can be of value. I saw that I had the advantage of knowing what the customer side wanted out of these projects.
Being a CRO specialist over 2 years, I have managed more than 50 projects focused on CRO and got a chance to take part in research-driven design projects and performance marketing.
I am capable of using Google Analytics and GTM in advanced level including custom dimensions, custom metrics, custom reports and so on. My previous experiences cover start-ups, corporate companies and agencies. I conducted several workshops in CRO, Analytics and UX for many companies.