web design

OVERVIEW Moss is developing a responsive website for Paid and Organic search that needs to be highly effective in generating quality auto insurance leads. The Company is seeking proposals to design and build this website. TECHNICAL REQUIREMENTS The site must be built and the resource must be comfortable working with HTTP API’s to pull and push data to and from various systems. Below are the technologies that will be used for this project: • Wordpress CMS • HTTP APIs for pulling and pushing data to and from external systems (Polk, QuinStreet) • Custom Wordpress Plugins for Integrations DESIGN REQUIREMENTS Overall Design/Target Market • Clean aesthetic with a modern feel that won’t alienate the older range of the target • Needs to be inviting but convey expertise and the ability to deliver a quote for auto insurance from reputable brands • Target age range 25-45 – Ideal Demographics = Home Owner with Multiple Vehicles Website Details Example sites: [login to view URL], [login to view URL], [login to view URL], [login to view URL] • 7 Pages o Header – dynamic phone number area with no phone number option o Footer – branding - logos o Home Page ♣ Area that asks for zip code and maybe 1-2 other questions (this area will be heavily tested) with Get Quote button ♣ Image with auto or graphics that denote auto insurance ♣ When the consumer enters data and presses Get Quote – the page will refresh to a click ads page o Auto Insurance Lead Form ♣ Will supply lead form questions – first round design 1 column form – this page will be heavily tested ♣ On-the-fly form validation with user feedback ♣ Form will API in data from Polk for Vehicle Information drop downs ♣ Must have consent language before submit button ♣ When form submits – a thank you page will display and will also list click ads o Contact Us o About Us o Privacy – T&C o TBD – PPC landing pages based on keywords and testing o TBD – PPC landing pages based on keywords and testing • Must be responsive o Desktop and Mobile • Fast – speed is essential • Cross Browser Testing • Secure – Always HTTPS DATA/DATA TRANSFER This site will need to track data from many different input and outputs. • Google Analytics • Data Tracking o Google and Bing pixels (keywords) o Internal tracking pixels • UI data Tracking • Form Data Tracking