* Google AdWords Certified Professional with 10 Years of experience in SEM.
* 11 Years of Experience from Oracle India Private Limited.
* Google Premier Partner.
* Handled 140 Clients
* Few of my current clients: Implants & Gumcare, USA and Foot Hills Family Law, USA
* Few of my past clients: Frosty Boy, Australia and Oscarwylee, Australia
Top 10 action items I do for your Google AdWords account:
1. Without a proper User Experience (UX) on your website, nothing works. First thing, I provide suggestions to improve your website UX. A great landing page UX is the key to success.
2. Start with Keyword Research.
**Keyword Planner
**SERP related searches
3. Structuring your Campaign based on your Objective, Priority, Location, Device, and Budgeting to measure ROI for a specific marketing campaign.
4. Search Term (not "Keywords") is the source for all problems. Watch it. Tune this on a weekly basis. Otherwise, you would be losing all your money for irrelevant searches.
4. Improve CTR [Click Through Rate] for relevant Keywords. Yes, only for "relevant keywords". I can achieve this only by having Theme based AdGroups.
5. Tune Ad Auction Components: Max CPC, Budget, Quality Score Factors (Ad + Keyword + Landing Page Relevancy, and Ad Extension).
6. Google Analytics & Google Search Console data analysis to look at engagement for specific keywords. Provide actionable insights & Impl