Social Media Manager

Goal of this project is to promote a musician, raise awareness and garner fans. The artist is an Indian America singer-songwriter-musician. She was a speaker & performer at TEDx 2017 conference in Chicago and Talks@Google in Mountain View, California. She has performed at several venues including The Kennedy Center in Washington D.C.. ABC7 Chicago featured her, showcasing her journey on their Emmy award winning show 'Asian Influences'. Her songs have appeared on NPR, SXSW 2018 & 2019 Official Spotify playlist and several radio stations all over USA. Responsibilities + Develop social media strategy (goals, KPIs, channels etc.) for the artist + Identify and define customer segments + Implement preliminary keyword and interest research to develop new audiences + Execute campaigns on facebook, Instagram and Youtube + Track the growth and the impact of social media