Aaron Allen & Associates
Branding & Corporate Identity Review
Request for Proposal
PROJECT OVERVIEW
Aaron Allen & Associates, a Global Restaurant Consulting Firm, is seeking a partner to complete an external review, and associated recommendations, related to external branding and corporate identity. We have a target project length of 2–3 weeks and goal completion date of no later than May 30, 2018.
ORGANIZATIONAL BACKGROUND
Global in reach, holistic in approach, but locally relevant, Aaron Allen & Associates are the only ones doing what we do. We work alongside some of the world’s most successful foodservice and hospitality senior executives to visualize, plan, and implement innovative ideas for leapfrogging the competition.
Collectively our clients post more than $100 billion in global sales and span more than 100 countries across all six inhabited continents. We have worked with a wide range of clients including high-volume independent operators, multibillion-dollar restaurant chains, hotels, contract foodservice providers, manufacturers, distributors and trade associations, and prestigious private equity firms. We have direct consulting experience in nearly all cuisine types and operating models.
CURRENT SITUATION
Our company is excited to improve our corporate identity to reflect the quality of our work. We feel there is a disconnect between the external representation of our organization and the desired perception. Our goal is to be recognized as the leading B2B source in the global foodservice industry, and our main/target audience is chain restaurant executives. We are concurrently developing messaging points and know that one component will be visual tools and diagrams that communicate frameworks, methodologies, process, and approach. We plan to supplement work with a back-end developer to animate certain visual assets for web and digital use.
PROJECT SCOPE AND DELIVERABLES
The requested project would include a comprehensive review of brand identity and collaterals, including:
• Logo, and variations of logo usage
• Primary/secondary fonts and usage
• Primary/secondary colors and usage
• Recommendations, including explanation of color theory, for future color usage
• Graphic elements and associated usage
Deliverables requested include:
• Logo (in recommended color variations, plus black and white versions)
• Digital letterhead and stationary system
• Color palette (primary and secondary colors)
• Font guidelines
• Static visuals, compatible for digital animations, that communicate process, approach, frameworks, and methodologies
• Electronic newsletter masthead & footer
We plan to maintain the name of the organization and the essence of the existing logo, but are open to feedback or recommended changes for the logo in particular.
PROPOSED TIMELINE
While some components may be more time consuming, we hope to have the preliminary review components completed within a two (2) week timeframe. The timeline for the development and finalization of requested deliverables can be addressed throughout the course of the engagement.
PROPOSAL REQUIREMENTS
FIRM INFORMATION
Provide agency’s name, address, URL, and telephone. Include name, title, and e-mail address of the individual who will serve as agency’s primary contact. Include a brief description and history of your firm.
PROJECT APPROACH
Please explain your project approach, style, and process.
SCHEDULE AND TIMELINE
Proposals should include the estimated project duration.
COST
Proposals must include the estimated cost for all work, and list of anticipated expenses, if any.
Hopes you are doing great:)
We are very much interested in your project and ready to deliver high quality results.
Please check our portfolio on this link: https://www.freelancer.com/u/theDesignerz
:: Muliple Designs / Revisions until your 110% satisfaction
:: 100% original Custom Designs
:: Understand the desired outcome of the client
:: 24/7 Connectivity through Skype, Chat and Email.
:: Specialty to complete the urgent projects in Real Time
So, nothing to lose , you will get more than you expected !!
regards
Sam
Hello!
Thank you for considering me for your project. I have extensive expertise in digital marketing, and have created more than 400 marketing plans. I'm well versed in current SEO/SEM/SMM protocols, email marketing campaigns, as well as marketing across social media platforms including: Facebook, Instagram, and Twitter. I am both Bing and Google Adwords Certified. I will work diligently to provide you with actionable insights to build your customer base, expand your reach, and provide you with more return business. With a Bachelor of Business Administration degree and Master of Business Administration, I will personally take on your project, not outsource it.
How in-depth do you want your strategy? What is your end goal? I would love the opportunity to work with you on this project, and invite you to contact me via Freelancer.com to discuss specifies.
Thank you in advance!
Gregory Bair
Hello I’m Mike and I run a digital design agency - CelerArt. We'd love to help you with your Brand Identity Redesign project, please check my portfolio. We’re a team of over 20 talents specializing in web design, app design, ui/ux , graphic design, logo, branding and print.
Hello, Yes understood, i have an expertise in creating brand identity, please message me so we can discuss in detail and start the work.
Kind Regards,
Tejal
Graphic Designing is a skill which needs to be practiced. I have the ability to produce appropriate eye-catching products, designed to grab people's attention and leave a remarkable impact.
With my expertise in designing, combined with my commitment to exploring and expanding upon new ideas, I am committed to cultivate fruitful relationships to encourage future connections.
Regards,
Shruti
Hi, My names Sheila Marie and I am a senior UX/UI designer based here in the UK. I specialise in brand identity, UI & UX design for mobile and web applications and developments. Please check out my portfolio and get in touch if you like what you see :) Thanks
Hello, with 5 years of vast experience in designing. I’ve a Professional approach to deadlines, time, Costs, Strong time management and organizational skills.
I have experience designing brochures, company logos, billboards and newspaper ads, book cover, banner. I am proficient in the Adobe Illustrator, Adobe Photoshop and In Design.
My major talents include:
● Proficient in brand designing using appropriate topography, photography, and illustration.
● Successful track record of delivering sophisticated and creative materials as per client’s preferences.
● Substantial knowledge of I-Robot games, applications, and competitor activities.
In addition to that, I am a very fun-loving person, easy to work with and extremely approachable. I am always open to suggestions and new ideas. Please do no hesitate in reaching me in personal chat so we can discuss further over the project details.
Regards
Tania Singh
SR. Graphic Designer
FIRST DRAFT WITH IN 4 HRS
Hello
I have read your project description and you have required GRAPHIC DESIGN. I am very interested in your project. I can do this task with in the given time period .I'll give you top quality work .I have good experience in all type graphic designing .Please hire me
MY SKILLS :- PHOTO SHOP , CORAL DRAW , ILLUSTRATOR , IN-DESIGN , EXCEL, POWER POINT, MS-WORD APP UI DESIGN .
Thanks
My marketing background allows me to curate the most suitable design for a business. We are fluent in all of Adobe suites, comfortable with animations and graphic designs as well. And my professional allows me to write content to complement those designs. Please message me to discuss further and I can show you relevant samples too!
Hello,
Yes i have gone through your proposal & i have few doubts about your requirements to clear, so can you please message me so we can discuss more in details & i can get started.
i am professional & experienced graphic designer so can do your task very well.
i would like to show you some of my previous work done.
Thanks.
Greetings,
We are a full stack them of Graphics designing and have vast experience in developing graphics and brand identities from scratch. We feel that we are a suitable agency to complete your task. We’ve been working with graphic and web designing field for the past 7+ years now and still exploring in field of designing. We have designed several brochures, company logos, billboards and newspaper ads, book cover, banner. We are proficient in the Adobe Illustrator, Adobe Photoshop and In Design for 3D graphics.
It is our goal to stay abreast of all of the latest graphic design technology at it is developed. We’ve an exceptional ability to understand clients’ needs. We’ve a Professional approach to deadlines, time, and costs and Strong time management and organizational skills. We look forward to build the graphic design from the ground up for your business.
With Regards
Amanda
Sr. Graphics Expert and Project Coordinator
Hi. I’m interested in your project. I have a lot of experience working as a designer, more than 6 years. Can I discuss with you more details about your project?
Hey there! This is looking interesting!
I'm a professional graphic designer with lots of experience and I'd like to help you get the best design that suits you.
What I like to do is take a day or two to do a full research on the topic so I can deliver a couple of original scratch designs and we can go from there. That way we're both certain that I'm heading the right way. After that comes the refining process and then completing the design.
Average logo takes about 3-5 working days and once that is done, other designs (unless I need to make you a custom font) Can be done within a day or two.
Please send me a message if you'd like to discuss this project more with me! Cheers!
My name is Luis Vallejo, I’m a Latin American graphic designer specialized in the areas of: Corporate Identity, Editorial design, Retouch of images and Illustration. I like to share the process with my clients in order to involucrate them in the Design’s creation, I enjoy leaving my clients satisfied, it means the best result was accomplished.
My politic as a graphic designer is “If the client is pleased his public will be pleased too” and that’s why I am as careful as it's required in the creative process.
Hi
This is Sree, I’m a designer and I will design both for print and digital graphics.
I would be happy to work on this project.
Thank you
NOTE
No hourly charges this will be the charge for entire rebranding.