Creating new Cafe in Singapore

It is a group assignment (4000 words) but my part that I want u to help is just 2,000 words. These are the thing we are planning 1. Our cafe provide normal coffee and Kopi Luwak (it's our highlight). - kopi luwak is expensive coffee, but we are planning to make it affordable for everyone to attract customers with a bit lower profit. At the same time, we will earn more profits from other products like foods, those are the items we will charge higher price. 2. healthy fruit juice and soft drink. 3. we also sell desserts and some salads (u can choose for me). [login to view URL] of cafe is space theme in black as we want customers to feel relax and drift away with our coffee. 5. Type of customer that we want to attract (any ages of customers who want to enjoy coffee in cosy environment with comfort furnitures ) 6. Location, it will be in the city area such as City hall, Bugis, Droby ghaut or Balestier (u can choose which is one that easy for u to write) This s my Content of my part 1. Executive Summary 2. Introduction 3. Market research - Location and surrounding (in Singapore) - External environment analysis - Porter's 5 forces - Market segmentations - Project plan - Available services and support - Advertising & public relations - Customer analysis - Current trend of coffee shop in Singapore (popularness) - Details of our coffee shop - Benchmark's Practices (in position map form) 4. Business plans - Organization profile - Mission & Vision - Goals & key to success 5. Marketing plan - Market positioning - Marketing mix - Marketing activities - Marketing strategies - marketing budget - SWOT analysis