i have been studying marketing as a module for 4 years. therefor i believe in the skills i possesses a marketer. however, i have been conducting marketing research in different areas more especially entrepreneurs. in any marketing strategies to be implemented one must know how to get the satisfaction of the customers. mission and vision statement of any organization is determined by the needs of the final consumers. in this case in a market there might be different types of competitors selling similar products. in this regards sales man or marketer needs to conduct a market research method, through using yourself as a customer not an entrepreneurs to be able to obtain varieties of information needed from the respondents.