Magento - Custom Block & Varnish Cache

There are two separate jobs. Both simple. - SFTP details will be supplied 1. Assign a block element and included in the turpentine .esi - Text generated from seo extension found on page footer needs to be excluded from varnish cache. See screen shot. - Files that have been edited listed, and changes made with <!-- Comments -->. 2. Create a new custom block. - Need a google call tracking javascript and html code to be placed into a .phtml template. - Google code will be provided once job accepted. - Files and directory structure provided in a standalone .zip package for future re-installs, or easy removal (knowing file location). Suggested example; app/code/local/googlephonetracking/etc/[login to view URL] app/code/local/googlephonetracking/Model/[login to view URL] app/code/local/googlephonetracking/Block/[login to view URL] app/design/frontend/default/default/template/googlephonetracking/[login to view URL] - Supply code to call block in cms and in html/php - Include block element in turpentine .esi so it is not cached.