Assignment for Marketing communication

$30-250 SGD

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โพสต์

ประมาณ 6 ปีที่ผ่านมา

$30-250 SGD

ชำระเงินเมื่อส่งงาน

You are the Marketing Communication Manager for a fictitious local chain of fast food restaurants, Burger Hut and a range of new products will be launched soon. Your Managing Director has tasked you to come up with a marketing communication plan that recommends how the company can use various communication tools to introduce this/these new products/s in the market. Your marketing Communication plan should include the following: 1. Executive Summary [login to view URL] Scanning(SWOT analysis) 3. Marketing Communication Objectives 4. Marketing Communication Strategy & Implementation tactice (4.1 advertising 4.1.1 Mass media 4.1.2 support media 4.2 personnel selling 4.3 sales promotions 4.3.1 coupon 4.3.2 premium gift 4.4 relation 4.5 direct marketing ) 5. Proposed Evaluation and Control Methods 6. Sample Print Advertisement: Layout & Copy

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