How To Use Testimonials To Create Fast Sales.

6 Powerful Tips To Creating Testimonials That Sell Your Products Fast Testimonials are very powerful and this is the reason why every business should have them. They provide assurance and security and reflect the real essence of a product or a service. We meet a lot of business owners and entrepreneurs who have great products and services. They want to market these products and services in the fastest way possible to generate sales and revenues for their business. When we create marketing plans with our clients, we stress the power of testimonials as a marketing tool. Testimonials are third-party, credible evidence that your product or service provides benefits to the buyer. Testimonials are much more likely to be believed than ads, direct mail, and other promotional material. In some industries, such as high technology, the number one reason for buying a product is a peer testimonial.