Whatever the task you're applying to do for a potential client, it’s your job to tailor your strengths to that particular job. Learning how to highlight your most attractive abilities for the specific needs of an individual client is an invaluable skill, and one of the most frequent pieces of advice I give to freelancers who want to start a business of their own. If you need a boost of confidence, take a quick break and browse through my list of motivational quotes that'll get you into the right mindset for pitching your A-game.
If you have the marketing skills to really sell yourself as a strong content marketer, and not just a freelance writer, then lean on those strengths—give them proof of the results you've driven for previous blog posts.
If you’re targeting a logo design project, make sure you elaborate on your creative skills first. Show them that your previous work aligns with the design aesthetic you think they're going for with their rebrand.
If the project is to proofread a highly technical neuroscience paper, focus on your relevant degrees, and if possible point to other papers within this space that you've edited in the past.
5 Steps to Writing the Perfect Freelance Proposal with Ryan Robinson on ryrob
Don’t make the mistake of focusing on unrelated or irrelevant strengths (and always keep your proposals as short as possible).
Attempting to cram everything you know about writing or marketing into your proposal is an easy shortcut to landing in the reject pi