Make a commercial/video

Make a commercial for my upcoming online shop. I will develop my online store soon, and I need a video to announce it, and a video for "coming soon". My company is going to sell clothing, sports, accessories etc. My target audience I will hit is the youth, but I want it to be for all ages if you know what I mean. Target audience ca 16-26. I want to hit all kinds of people, sporty(football, skiing, basketball etc.), people that like fashion, just the average youth. A special addition to my company is that 50% of the incomes goes to a charity. I dont know yet if I'm going to create an organization/charity or if I'm just gonna give the money to a chosen charity. This is maybe the biggest marketing of the company. I have thought about a front figure of my company. A celebrity or just a hallmark. A celebrity to be the fornt figure is not likely at all, but if you know any it would be a big plus... ;) The commercial doesn't need to be a typical tv-commercial, like; go to this shop and buy t-shirts for 50$. It can tell a story, be emotional. The most important is that it captures the watcher. Its not going to be a commercial on tv, but for youtube and Facebook. Think of a video that would make a lots of views on youtube. It has to be about charity, sports, youth because thats what its all about. Ps. Hvis du er norsk, er det bra. Vet ikke om jeg skal begynne å selge internasjonalt i begynnelsen. I hope you get some understanding of what I just wrote, and that you can film, make an animation, or some other creative stuff. I won't pay before I'm perfectly satisfied with the video.