Videographer for Marketing/Branding - Advertising for Small Businesses

Hi! My name is Chase, and I just finished school at Northeastern University. My dream is to tell the stories of small businesses and entrepreneurs through videos, and then use those videos to create "brand", with advertising pushing the content on digital media platforms like Instagram and Facebook. To describe exactly what that entails it's best explained through a small story: A new café just opened down the street, but you've no interest in going. Your brain just thinks "coffee" and nothing more - you'll just stick to Dunkin' Donuts (no offense, I love Dunkin'!). Let's say your family has a history in the military - every generation has had someone serve, including one of your parents and your brother or sister (or maybe even you). And one day, on Instagram, you see a video ad for this new café, showing the owner speaking of his service in the military, and how he applies the disciplines he learned overseas into his business. Now, that café has a brand. It's not just "coffee". It's coffee made by someone who served, and you, coming from a military family, resonate with that story and message. You may skip on Dunkin' and go in! It wasn't the coffee or the food that caught you, but rather the connection drew from the story told. That is brand. And that is what I am aiming to create for small businesses!