Kinect Interactive wall - Full detail

OBJECTIVE The objective of the creative is to be a “wow” factor – as the leading technology in this space similar to the entrance of the children’s hospital wall in Monash. - Creative needs to capture attention - Interactive element to it - Easily accessible – aiming for 5 - 10 seconds max of engagement (timed 4 steps is approx. 4 seconds) - Need to capture attention very quickly before the person transitions into the next space (3m length) TARGET AUDIENCE · Primary audience in the space will predominately be students between the ages of 17 – 50yrs. Foot traffic into the space into the foyer and is a transitional space as people enter and move into the building or to the reception staff · Secondary audience – teachers and non-teaching staff. · Tertiary audience – industry expert / media / government bodies / industry partners CREATIVE IDEAS Based on sensor trigger on person stepping into the space: 1) Welcome message inviting the person into the space a. Welcome to "x" building b. Map of the building – swipe in and out and zoom to specific areas c. Video of staff inviting to the space d. TVCs triggered by moving into space – movement of arms could bring different videos into the space. 2) Outline of the person walking past and then engagement of other people joining the persons outline à develops the theme of community (using the words coming out with all the course areas or themes e.g. health / nursing / aged care / pathology / childhood education 3) Lifecycle > images from child (play time / blocks / fun and lots of colour) > hospital scenes nursing > aged care (older generation) > this piece needs to look vibrant and happy otherwise could really have a very morbid feel to it. (maybe the Darwin theory - monkey > man evolution map type of thing) 4) Engagement with students in the area could be images of the community > kids / adults / students as kids. 5) Body outline which layers > / skeleton / muscle map / vein and artery / organs ([login to view URL]) 6) colours pulse discs as walk into the area (if multiple people move into the space the pulses increase for all 7) Human heat maps – this may not work based on the technology 8) Touch technology – multi choice questions where the screen is touched to answer the q. Other ideas / moving parts – these require someone to stop and engage fully with the wall which may not work in this pace: - Trigger launches balls to bounce across the walls - Pathology and science experiments – filling test tubes - Cogs / ideas that are moving around – similar to the below image with icons from the health space – the movement of learning Inspiration: [login to view URL] [login to view URL] [login to view URL] What is required: 1) can each or any of the above 8 suggestions be achieved - provide examples of similar 2) what do you require from us to make any of these happen, or can you do from end to end. 3) estimated cost and time frame for each