Website Development and Social Media Marketing for Small Adventure Sports Startup Business

I'd like to set up a competitive web presence for my growing company to facilitate online booking and branding. This project involves both web design and social media marketing strategy. Market research, content publishing, blog strategy and newsletter writing. Web Design - Customize Avada Theme with an attractive parallax layout. 2 tours are operated in-house in collaboration with 7 local tour operators for package deals. Integrating the Checkfront booking platform, customize the pricing for stand alone products as well as reduce priced packages. The ability to tailor make packages from an available subset, with formulated pricing. Create a method for organizing inventory updates, communicate scheduling and booking updates automatically with tour operators and staff. Create a landing page for all nine tours, collecting or requesting required media and copy. Create a blog page layout and research topics for content. Request photos and provide a keyword list for copy. Get on Google/Bing maps via Google My Business Integrate Google Analytics Develop an Adwords Strategy for in-house tours, maintain efforts to reduce costs, increase conversion and maximize ROI Social Media Our facebook page has around 250 likes - develop a content strategy, run contests and promotions, paid advertising boosts and provide training for media/copy creation. Set up : Twitter, Googlts e Plus, Instagram, Tumblr with IFTTT automation and Hootsuite Management Train an employee to manage and operate. Newsletter writing and contact generation with MailChimp SEO and Linkbuilding Optimize keywords and improve search result rankings Spread links across Reddit, Stumbleupon, relevant forums Communicate with local accommodation and hospitality businesses to create shared placements. We currently host 3-10 guests three times a week. We have the capacity to transport and engage 20 customers for a full day activity or double with half days. The goal of these online efforts is to improve on a strong local street team's marketing efforts and the dispersion of our first major flyer/poster publication. We would like to purchase more boats and another bus once we can fill the availability. Thank you for reading thoroughly and providing an honest quote. If possible, please indicate as much detail on the distribution of costs in your assesment.