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Alan B.

@AB33

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Brand Strategy, Company & Product Naming Consultant

$50 USD / Hour

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United Kingdom (6:59 AM)

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Joined on August 23, 2012

$50 USD / Hour

・

> Specialist in Brand Creation & Strategy; Company & Product Naming; Digital Strategy; > Creative and innovative thinker with an entrepreneurial style; > Focused; results driven with a professional no-nonsense approach; > Considerable business start-up, development, marketing, sales, and management experience; > Award-winning Creative Director in advertising > Excellent presentation & communication skills; > 25 years business and career experience.

Verifications

Freelancer Internet Marketing Specialists United Kingdom
See all Internet Marketing Specialists in United Kingdom

Portfolio

Portfolio

242966
I was briefed by IT4Tourism to develop a new name, brand identity and strategy for the company's trading and marketing platform targeted specifically at small tourist and leisure businesses. The new brand also had to function in the longer term as an informational and booking gateway for tourists. Another factor in creating the new name was that it had to be able to secure unadulterated top-level domains, which were to act as the focus of all future marketing initiatives, as well as being suitable for trade marking. Following a shortlist of proposed recommendations, tripdoor was selected because it not only fullfilled the briefing criteria but also directly conveyed the personality and concept of the product and its application for its distinct target markets.

Tripdoor Tourism & Leisure Portal

242958
As part of my business consultancy work with Cliftonville Community Regeneration Forum (CCRF) into the development of a social enterprise, I was tasked with creating a name and brand identity for a proposed environmental builders merchants. The consensus was that the new name and brand had to communicate the market proposition succinctly and convey a certain attitude and personality that would differentiate it as well as resonate with the community it belonged to. Susst was proposed and chosen because it was an excellent fit to concept implying "sustainability" reflecting the environmental theme as well as being a play on "sussed" (to figure out..."I've got it sussed"). This play on words also gave the new name a lot of potential communication mileage, which would help empower its personality as a brand. A main strapline was also created, "Sustainable Building for Successful Living" to elaborate on the

Susst Eco Builders Merchants

242960
The brief here was to develop a name, brand identity, trade mark and accompanying straplines and marketing communication collateral for a juice bar. There was an intention also to produce brand-own functional smoothies (added nutritional benefits) as a product line, so the identity had to be able to extend in this direction also. Following some research specifically with trade mark suitability quench was recommended from an agreed shortlist. Apart from it's 'punch' and fit-to-concept with a perception of health and fitness, the name and identity was chosen because it complied with trade mark approvals on the basis that it was a 'juice bar' and not a drink product as this raised conflict issues. The benefits of the quench brand as proposed allowed for brand extension through the 'U' icon and this became the brand name of the drink products - 'U think'; 'U Run'; and 'U Chill&#

Quench Juice Bars

242962
Liquid Ice Design was a web design and development company with specialist skills in 3D, interactive websites, games and applications. The company wanted to differentiate itself from other web design companies through a rebrand and relaunch in order to grow. The new name had to be suitable for trade marking as well as secure an undulterated top-level domain. Following market research and analysis and proposed repositioning, I suggested BOOM Interactive® http://www.boominteractive.co.uk as the new brand. The work included the creation of a brand identity; trade mark registration; strapline development; and the development of all marketing and communication collateral including design direction for the company website. "Entice Engage Enthuse!" was also devised to convey the company's central premise and market offer - design and message to entice; interactive applications and functionality to engage; and social media, mobile and internet marketing to

BOOM Interactive

242966
I was briefed by IT4Tourism to develop a new name, brand identity and strategy for the company's trading and marketing platform targeted specifically at small tourist and leisure businesses. The new brand also had to function in the longer term as an informational and booking gateway for tourists. Another factor in creating the new name was that it had to be able to secure unadulterated top-level domains, which were to act as the focus of all future marketing initiatives, as well as being suitable for trade marking. Following a shortlist of proposed recommendations, tripdoor was selected because it not only fullfilled the briefing criteria but also directly conveyed the personality and concept of the product and its application for its distinct target markets.

Tripdoor Tourism & Leisure Portal

242958
As part of my business consultancy work with Cliftonville Community Regeneration Forum (CCRF) into the development of a social enterprise, I was tasked with creating a name and brand identity for a proposed environmental builders merchants. The consensus was that the new name and brand had to communicate the market proposition succinctly and convey a certain attitude and personality that would differentiate it as well as resonate with the community it belonged to. Susst was proposed and chosen because it was an excellent fit to concept implying "sustainability" reflecting the environmental theme as well as being a play on "sussed" (to figure out..."I've got it sussed"). This play on words also gave the new name a lot of potential communication mileage, which would help empower its personality as a brand. A main strapline was also created, "Sustainable Building for Successful Living" to elaborate on the

Susst Eco Builders Merchants

242960
The brief here was to develop a name, brand identity, trade mark and accompanying straplines and marketing communication collateral for a juice bar. There was an intention also to produce brand-own functional smoothies (added nutritional benefits) as a product line, so the identity had to be able to extend in this direction also. Following some research specifically with trade mark suitability quench was recommended from an agreed shortlist. Apart from it's 'punch' and fit-to-concept with a perception of health and fitness, the name and identity was chosen because it complied with trade mark approvals on the basis that it was a 'juice bar' and not a drink product as this raised conflict issues. The benefits of the quench brand as proposed allowed for brand extension through the 'U' icon and this became the brand name of the drink products - 'U think'; 'U Run'; and 'U Chill&#

Quench Juice Bars

242962
Liquid Ice Design was a web design and development company with specialist skills in 3D, interactive websites, games and applications. The company wanted to differentiate itself from other web design companies through a rebrand and relaunch in order to grow. The new name had to be suitable for trade marking as well as secure an undulterated top-level domain. Following market research and analysis and proposed repositioning, I suggested BOOM Interactive® http://www.boominteractive.co.uk as the new brand. The work included the creation of a brand identity; trade mark registration; strapline development; and the development of all marketing and communication collateral including design direction for the company website. "Entice Engage Enthuse!" was also devised to convey the company's central premise and market offer - design and message to entice; interactive applications and functionality to engage; and social media, mobile and internet marketing to

BOOM Interactive

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Experience

Various

Sep, 1987 - Sep, 2012

•

25 years

Various

Sep, 1987 - Sep, 2012

•

25 years

Highlights > Creative Director - Advertising & Marketing Agency > Business & Marketing Management - Technology Sector > Strategy & Business Development Directorships - Digital Agencies > Naming & Branding Consultant

Sep, 1987 - Sep, 2012

•

25 years

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