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Areas Of Expertise: * Scientific Search Engine Optimization * Search Engine/Information Retrieval Research Resume: Professional SEO, Founder and Research Director of GreenBUILT Research and Development Primary areas of operation: * Scientific SEO Methodologies; The development and implementation of highly effective SEO systems that are scientifically sound and ethical. * Search Technology Research; including reverse engineering, simulation and modeling * Promotion of standards of excellence for the SEO/SEM industry; Particularly the working towards the formal adoption of standards in regards to ethics and coding. Primary Experience Research: * Search engine patent and technical research document analysis. * Statistical data compilation/test field scope sampling. * Development and testing of simulated search index processes. * Experimental Algorithm Development Search Engine Optimization: * Keyword/Search Phrase research and selection * Web site analysis * Project industry competitive analysis * Search index modeling and ranking simulations to determine optimal values for web site. * Implementation or consultative instructions for complete optimization strategy * Creation of strategic citations development programs Achievements: * Formulated search engines ranking/sorting algorithm models with test environment accuracy exceeding 90% * Formulated PageRank algorithm and Hilltop algorithm models with test environment accuracy exceeding 98% * Formulated unique semantic ontology analysis methods. * Formulated text language disambiguation methodologies with test environment similarity exceeding 90% for 5 major U.S. search engines * Invented Access Probability (AXP): a mathematical system for predicting the access probability of hyper-documents by search engine users * Developed consistently effective SEO methodologies based upon the results of search engine reverse engineering research projects (93% of test clients achieving secure top 10 positions within 6 months across the top 5 U.S. search engines.) Developmental Achievements: * Access Probability Formula and Algorithm * Access Probability Calculator * PARANA – PageRank Analysis and Modeling Calculator * Search Term Weight Calculator * Search Index Reverse Engineering Database