Yusniza K.

Yuz received her Ph.D. in Marketing and, Postgraduate Diploma in Business Research from Cardiff University, UK.; Postgraduate Diploma in Entrepreneurship from Cambridge University. UK., and obtained an MBA and BBA in Marketing. Yuz is currently teaching Marketing Management, Retailing, Global Marketing, e-Marketing and Research Methodology for both Undergraduate and Postgraduate programmes. She has published numerous articles, books and book chapters, monographs, and course modules in her areas of expertise. Her research works, consultations and projects are in the area of Digital Marketing, Tourism Marketing, Retailing and Branding. Her previous clients include the Ministry of Tourism Malaysia, Ministry of Higher Educations Malaysia, Malaysian Communications and Multimedia Commission, etc. She is a member of Macromarketing Society, American Marketing Association, British Academy of Management and Academy of Marketing.