Develop a Redesign Corporate Identity for Chill

• สถานะ: Closed
• รางวัล: $250
• ผลงานที่ได้รับ: 12
• ผู้ชนะ: Ronikweb

Winner

รายละเอียดการประกวด

Chill Logo Redesign Brief. Please see attached Brief for FULL description of the job.

Overview:
Known only to the niche communities within the experiential marketing & promotional sector, film, events & festivals industry. Chill is seeking a redefined online presence and identity – to promote the company’s unique approach and Vision to a Global audience.

Current Situation
Our current branding IP does not reflect our Vision to revolutionise the industry we operate in & the clientele we want to attract to Chill. After our recent cultural development plan recently implemented Nationally across 5 states of Australia to drive our NEW VISION “to revolutionise the perception and operations of our industry. To incorporate creativity, quality and service, and capitalise on our resourcefulness and refreshingly different approach” – Chill is ready to take an evolutionary leap forward.

What we need: To simplify our branding so that its cohesive & consistent (family of logos) for each of our services. Easily identifiable and recognisable. Has Chill factor goodness (wow), gets the message across simply (what we do), across multiple platforms. Developing a voice for our brand especially in this social media age is vitally important.
Obstacle: Doesn’t pigeon hole us into only refrigeration. One of our biggest opportunities & growing service is “Smart Solutions” production building. If our brand had super powers, we want to bring the fun & magic to our clients. Underpinned by quality, integrity and teamwork.
Our services:
CHILL – (Mother Brand)
- Chill Promotional Logistics
- Chill Mobile (Coolrooms)
- Chill Transport & Logistics
- Chill Production (Smart Solutions)
- Chill Storage

What we want to happen?
To persuade customers that Chill will be one of the smartest decisions they’ll ever make.

Current Positioning
“Friendly unparalleled logistics across the Nation. Logistics with a difference.”

What we do?
Simply put! We move things from A – B. Campaign management, logistics and fulfilment is our top tier business, followed by production Our industry experience, track record and economies of scale ensure our campaigns are successful for our clients. First to market in what we do. Offering a host of 4/5 services under the one roof. We have been able to hold a market leader position for almost a decade. Chill was the only company in the Southern Hemisphere offering promotional logistics, cold & dry storage, hire & rental mobile equipment, concept building, transport & logistics under the one roof across the nation. A unique product offering & services bundled together to be a ‘one stop shop.’
Our point of difference is experience & knowledge. Our clients come to us because we are flexible, agile, consistent, solutions driven. If the job is out of our scope & something we can't do, we go and find someone who can.

What we want our audience to think & feel when they see our logo:
- What we do better than anyone else (functional)
- How we make them feel (compared to our competitors) – Refreshingly cool & different
- The assurance & peace of mind we can get the job – we make shit happen (Rational)
- Happens as if by magic

Mandatories: See attached PDF for example. Document called "Chill Logo Redesign Brief"

Target Audience: See attached PDF for further information. Document called "Chill Logo Redesign Brief"

See full details attached in Brief.

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