Design corporate identy for urban resilience consulting company: Mrüna

About the company:

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Mrüna is a consulting and distribution company specializing in the sale of services and products contributing to urban resilience.

In fact, Mrüna is the Arabic word for resilience, and the company is currently focused on urban resilience in the Middle Eastern market, with an eye to expand globally.

(To better understand urban resilience, make a quick google search of: "urban resilience", or "resilient city planning". I recommend checking the website: 100 Resilient Cities. I have included their definition in the bottom of this description. There is a big element of environmental sustainability, but it's also more than that. Look online, pictures and videos are worth a thousand words.)

Our clientele:

- Governments

- Non-Government Organizations (NGOs)

- Real Estate Development Companies

- Medium-sized businesses

What we need (in order of urgency):

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1. New COLOR PALETTE (using an existing a logo that we just made).

2. Redesign an existing PROPOSAL DOCUMENT (this is most urgent).

3. Redesign an existing trifold BROCHURE.

4. Front-end web page design (somebody else is building the site, but it will need artistic redesign).

Urban Resilience Definition

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Urban resilience is the capacity of individuals, communities, institutions, businesses, and systems within a city to survive, adapt, and grow no matter what kinds of chronic stresses and acute shocks they experience.

CHRONIC STRESSES weaken the fabric of a city on a day-to-day or cyclical basis.

Examples include: high unemployment, inefficient public transportation systems, endemic violence, and chronic food and water shortages.

ACUTE SHOCKS are sudden, sharp events that threaten a city.

Examples include: earthquakes, floods, disease outbreaks, and terrorist attacks.

Resilient cities demonstrate seven qualities that allow them to withstand, respond to, and adapt more readily to shocks and stresses.

Reflective: using past experience to inform future decisions.

Resourceful: recognizing alternative ways to use resources.

Robust: well-conceived, constructed, and managed systems.

Redundant: spare capacity purposively created to accommodate disruption.

Flexible: willingness and ability to adopt alternative strategies in response to changing circumstances.

Inclusive: prioritize broad consultation to create a sense of shared ownership in decision making.

Integrated: bring together a range of distinct systems and institutions.

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