Farah H.

Increases visibility of your brand Having quality content promoted across the appropriate social media channels gets your brand in front of those who may be looking for a solution to their problem. Develops lasting relationships with your audience If you continually provide your audience with actionable content, they will turn to your business when they need more than what they can do themselves. Improves brand awareness and recognition Small businesses face the challenge of getting their brand in front of their target audience. Creating content that continually gets found when someone is looking for an answer can influence your brand reputation. Creates loyalty and trust, with both your current customers and prospects Offering content that provides advice, education and useful solutions freely and without a sales pitch builds trust with your prospects and customers. Relationships built on trust are more likely to move beyond free advice into a profitable relationship for your business. Helps you to build authority and credibility Service based businesses live or die on their expertise and how well they can communicate that to their audience. Demonstrate your expertise with content that provides insight into what your strengths as a business provides and what you can do for your clients.