Abhishek S.

I am a high performing Business Leader with in-depth experience of 15+ years in B2C space. Consistently delivered excellent results (Growth | Turn-around | Operational Improvements) || Adept at generating insights and developing impactful strategic initiatives || Quickly identified market gaps, critical success factors and growth drivers working for market leader & market challenger organizations. I have strong competence in sales transformation, GTM strategies and new business development using digital analytics. Some of my major accomplishments are;  Cofounded digital platform for local store online visibility  Used data and market insights to identify gaps to turn around operations at Samsung Electronics  Generated user behaviour insights and developed strategy for business growth and market share gains in key price sensitive market segment in paints industry  Developed new metrics for sales analysis and uncovered problem in two growing product categories.  Spearheaded launch of Android handset business in key markets in India  Analyzed retailer purchase data and designed innovative scheme for the customers I am strong at; Growth Strategy| Market Insights | Business Planning | Product Launch | New Business Opportunity Digital Marketing| Campaign Management| Customer Segmentation & Targeting| Consumer Activation Marketing & Promotion| GTM Strategy