Instagram Brand + Product Launch

To develop the 'new product' launch strategy and implementation to rapidly engage a new audience with the brand and product through Instagram. To quickly grow the brand’s reach with followers through creating a real hype with unique and creative content that converts. This strategy will provide the digital launch of the product by gaining followers through both organic and paid channels. A strong emotional connection to be made to target audience through brand language and imagery. Scope & KPIs 1. Reach 10,000 followers in 2-3 months (average 111 per day) Starting point is currently 160 2. Assist with daily, weekly and monthly content strategy to be implemented (2 posts every day and 10 stories per day) 3. Assist with creative and design for posts and stories 3. Paid advertising strategy 4. Daily socialising, commenting and engaging with existing and new audiences (not automated) 4. Assist with influencers 5. Hashtag research and analysis Target audience: -female, aged 18-50 -beauty conscious Geo targeting: -worldwide