Objective
I have developed, and I am the owner of, the iOS app Car Cost Universal. So far it has been downloaded more than 1000 times in more than 70 countries without any marketing activities at all. It has been a fun retirement project, but I did not realize from the beginning that ‘app monetization’ is an art in itself, and it goes beyond my personal interest. Therefore I am looking for a partner who would take care of the marketing, while getting at least 50 % of the revenue stream, instead of being paid up front. The potential is there: no comparable iOS or Android competitors so far and a world full of car owners.
Background
Owning a car is generally the number one or number two cost item in a household. Yet, very few people seem to realize that there is so much money to save by making an intelligent car purchase (typically $100/month), alternatively buying a much hotter car without impairing the economy.
It all boils down to the simple question: what is the cost per month over your anticipated period of ownership? This, in turn, is overwhelmingly dependent on the ‘loss in value’ over the same period and above all, on your own understanding.
Car Cost Universal
Car Cost Universal calculates the cost of ownership per month for a new car twelve years ahead. A unique algorithm for the ‘loss in value’ is included, which is probably is the best solution to be found in the market, unless you have access to a huge data base for all cars in the world.
While developing the app it became obvious that there are a number of ways to get fooled about the car economy. Therefore, the car loan was included as an important ingredient with special attention to the rate of amortization. Furthermore, it became obvious that you have to distinguish between the actual monthly payments and the true costs over your period of ownership to really understand what´s happening.
Partnership
I am looking for a person who has a solid knowledge I the area of ‘app monetization’. Furthermore it is important that you have some understanding of the car market. I know the app and I would support the marketing activities from my perspective.
One possible and safe arrangement could be: your bank account number would be included in the Apple agreement instead of mine, whereas I would maintain the legal control of the app.
Miscellaneous
A minor app face-lift might be desired although it appears to be 100 % bug free. Marketing steps need to be taken to ensure that a potential customer fully understands the potential. If successful, an Android version is a natural follower.