SUMMARY OF EXPERTISE
1. Online Marketing
2. Data Analysis and Recommendations
3. Project Planning and Implementation
4. Brand Management
5. Product Development
*Google Certified individual/ Online Marketer
Professional History
Digital Marketing and Operations Manager
Online Marketing Services
Self Employed
• Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
Senior Digital Marketing Specialist (Team Lead)
Globalsign Inc. (International Company)
• Brand Plan Development - develop a plan that achieves company targets.
• Program management and execution - manage the day-to-day logistics of the brand programs (Online Marketing).
• Market Analysis - provide consumption based data analysis for the brand.
Assistant Brand/Product Manager
Philippine Leading Infinite Logistics Inc. (FMCG)
• Closely monitors and analyze sales volumes, market share trends and competitive activity.
• Developing and executing promotional initiatives to profitably increase consumption within budgeted parameters.