A billionaire gets rich from a tie

In 1951, the 12-year-old Ralph after school to go to work, but then he has been able to very decent clothes, not expensive clothes look very fashionable. During the study business courses in the evening division of the City College of New York, he was also at the same time in Brooks Brothers, salesman. He was dressed in a tweed jacket, driving a Morgan roadster walk around. Then the tie is almost the same: a dark, long and narrow. At work, he gradually come to understand the lifestyle of the upper classes of society to wear a shirt and tie. This does not change the change is held in contempt by nature strong and Ralph Lauren, and he began his design career. In 1968, he designed the tie pop and a $ 50,000 loan help, <a href=“[login to view URL]”> Ralph Lauren </a> yielded to establish a Polo fashion company, began his merchant career. 1970 Ralph Lauren won an important award - The Coty Award, which made his reputation in the fashion industry is greatly improved, but also to Polo's Men's production has been more independent space, and was founded in the men's shopping malls Bloomingdale the so-called designer shops. In the meantime, Ralph Lauren than similar foreign products in order to fully reflect the quality of their products have a more perfect superiority to all products, including suits, pants and sportswear, as well as a matching dress, such as belts, bags and so on, all the special parts on display in a store. <a href=“ [login to view URL] ”> Polo Ralph Lauren </a> is one very famous brand of it. He did not want a counter selling tie, another counter and sell his shirt, he will give the customers to leave an overall image, carefully prepared set of clothing by the designer. His argument is: if a man wants to buy a Ralph Lauren suit for daytime activities, then they should be equipped with the appropriate level of design and quality .So that moment <a href=“[login to view URL]”> long sleeve Ralph Lauren polo </a>,is very [login to view URL] many people want to buy [login to view URL] tie, shirt, resulting in coat. Work week, the customer must also put the Polo sportswear home for the weekend. Ralph Lauren to ensure that his customers in the store the same location is very convenient to buy to need a series of complementary goods. Ralph Lauren in Bloomingdale's store opening soon, he will store open to the Rodeo Drive luxury goods stores in California, on the same street, there are several other monopoly the world's most expensive goods businesses.