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[login to view URL] is a fashion based e-commerce startup company owned by Ms. Jasmir Walia, CEO of the Company. The concept of rent-a-bag is to rent luxury handbags for $10 per week plus shipment in India. The tagline of the company stands for true essence of the business idea that is ‘luxury becomes affordable’. The rental merchandise will be available to women aged 25 to 45 years old with a household income of a minimum $500 per month. The logo of the company is RB. RB rents popular international luxury handbags in India including reputed names like Louis Vuitton, Prada, Gucci, Chanel and other well established brand names. There is an easy and hassle free procedure to rent the bags. There is a home page of the website which requires the consumer to login with a username and password. The website can only be reviewed and assessed by consumer after they have been assigned the login facility. On the home page of the website is a consumer registration link. The consumer has to provide credit card or debit card details. The credit card or debit card will be processed and then the consumer can rent the handbag. The bag has to be returned within a week or re-rented for another week on the 7th day or a fine of $20 per day will be charged from the consumer until the total amount is recovered. There is also a sale section of handbags that can be purchased by consumers.