What is a good objective for a resumeงาน

...£25k - £35k budget I am looking for a knowledgeable and experienced app developer who can create an application for both iOS and Android operating systems. It is essential for this app to incorporate open banking APIs, which include: 1. Payment Initiation Service 2. Account and Transaction Information 3. Fund Confirmation The application is required to facilitate a comprehensive range of functionalities: 1. Enabling users to view their account balance 2. Allowing users to authorize payments 3. Incorporating fund transfer facilities 4. Providing access to transaction history A strong background in app development and API integration is a must for interested candidates, along with a solid ...

...Python Algorithmic Trading Freelancer for Options Strategy Development and Broker Integration Job Description: We are looking for a proficient Python developer experienced in algorithmic trading to create trading strategies specifically tailored for options buying in Bank Nifty, Nifty 50, and Fin Nifty indices. The strategies should encompass 2-minute momentum, inside candle, and engulfing candle patterns, alongside robust stop-loss and trailing stop-loss functionalities. Additionally, the selected candidate should be able to integrate these strategies seamlessly with Indian brokers such as ICICI Direct, Kotak Securities, and Upstox. Responsibilities: Develop Python scripts to implement 2-minute momentum, inside candle, and engulfing candle strategies ...

I own a YouTube channel where i post a videos about project management. I look for someone who can create an engaging posts for Instagram, Twitter, and LinkedIn twice a week, with the primary objective of increasing brand awareness, increase traffic and generate leads. - You would be required to understand my brand and create a posts in alignment with these. - Given the nature of the task, prior experience in creating social media posts across these platforms is absolutely essential. You need to be adept at analyzing post effectiveness, iterating and improving over time. - Creativity, attention to detail, and adaptability should be your strong suits, as your efforts will directly contribute to brand visibility and appeal. - Opti...

I'm in need of a professional with experience in creating and optimizing sales funnels on ClickFunnels platform. The main objective of this funnel is to increase sales of my digital products. Key Requirements: - Building a sales funnel to maximise conversions - Knowledge and experience with ClickFunnels is necessary - Experience with digital product funnels preferred - Can implement strategies for increasing sales - Capacity to test and optimize the funnel for best results With your assistance, I'm hoping to enhance my digital product sales and create a lasting workflow that will consistently deliver results.

I'm in need of a machine learning expert to develop a model aimed at predictive analysis. Here are the specific requirements: - Experience with handling structured data, particularly CSV and Excel files. This is the kind of data that will be provided for training. - The model needs to make predictions that will be delivered in a CSV file format. - The scientist should have a solid background in predictive analysis. This is the key objective of the model. The ideal freelancer would be someone who has a deep understanding of machine learning, particularly when it comes to working with structured data and predictive analysis.

I'm in need of a dedicated data entry specialist, who is adept in Data entry of commercial invoices. Key Responsibilities Include: * Accurately entering invoice data into Microsoft Excel spreadsheets. * Ensuring adherence to specific formatting requirements, details of which will be provided upon project commencement. A deep understanding of Microsoft Excel and precision in data entry is crucial for this role. Experience with processing invoices is highly desirable. Attention to detail and maintaining the integrity of confidential information are also essential for this project. Project Description: We have a pressing requirement for a meticulous and detail-oriented freelancer to assist us with data entry task...

I am looking for an experienced logo designer who can create a modern, unique symbol/logo mark for my resume. Here's what I need: - The logo should be a symbol or logo mark. - Although the logo is expected to be modern and unique, it should still reflect professionalism. - This logo is exclusively for my resume, therefore I anticipate a design that complements and enhances my resume layout. The ideal freelancer for this job should have: - Extensive experience in logo design, especially symbol/logo mark. - A strong understanding of modern design principles. - The ability to deliver a unique design while maintaining professionalism. - Experience designing assets for resume...

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I'm looking for an experienced professional to manage and carry out a comprehensive marketing campaign on Facebook, Instagram, Twitter, and TikTok. My objective is three-fold: 1. **Increase Brand Awareness:** You should be creative and proficient in designing captivating content that effectively communicates our branding and engages users. 2. **Drive Website Traffic:** The goal is not just interacting on the platforms, but also driving traffic back to our main website. Proven experience in utilizing social media platforms for redirecting users to a website is crucial. 3. **Generate Leads:** Contemporary methods to generate and convert leads via strategic social media marketing are to be implemented. The freelancer should be w...

For this task, I will need a highly skilled Photoshop expert. My objective is to transform pictures of a building site still in progress into images of the completed establishment. Key tasks will include: - Removing all visible construction equipment from the photos - Altering the current building color to white, presenting a clean and finished look - Introducing landscaping elements into the photo which include adding trees and flowers for a more natural and appealing outlook Ideal freelancers for this job are those with a strong background in photo manipulation and editing, particularly with Photoshop. Experience in architecture or real estate photo editing will be a bonus. Attention to detail and a ke...

I am looking for a Product Explainer video with voice over audio based content creator/company to create a compelling 2-3 minute video about our product, Ground Radar (). The target audience for this video is Airline operations from international airlines. The objective of the video is multi-faceted: • Educate: Problem, Impact of Airline OTP/delays • Solution: Clear and straightforward explanations about how Ground Radar works and what it can do • Highlight Benefits: Intense focus on how Ground Radar can help reduce turnaround time and cost, bringing a higher level of efficiency to airline operations. • Showcase Value: Demonstrate the worthiness of the product with reference implmementation Ideal candidates ...

I'm looking for an experienced developer to create an E-commerce website, similar to messho, using Hostinger WordPress. We have already purchased the domain & hosting plan. Main objective of the site will be selling clothing and accessories online: • The website should be designed to attract and facilitate online shoppers buying clothing and accessories. • It should be clean, user-friendly, and make the shopping process as effortless as possible. • The website should have secured options for payment: Credit/Debit cards as well as PayPal. Ideal Skills and Experience: • Extensive knowledge on Hostinger Wordpress platform • Proven experience in creating successful E-commerce websites • Familiarity with online payment processing ...

...main purpose is for branding. Although a preferred style wasn't specified, versatility to adapt to different styles will be highly beneficial for this project. Ideal Skills: - Proficient in graphic design software - Strong creative skills - Excellent eye for detail - Ability to adapt to different design styles - Previous branding experience Your task will be to conceptualize and create diverse designs that effectively communicate our brand, engage our audiences and enhance our marketing endeavors. Please share your portfolio showcasing your prowess and versatility in logo, brochure, and social media graphic design. Feel free to watermark any assets you submit. Objective: Your task is to create a professional logo and ...

I am looking for a skilled Urban and Estate Redevelopment Designer with expertise in architectural, landscape and infrastructure design. Your experience should span both residential and commercial estate redevelopment as the project encompasses kindred aspects. The ultimate objective for this project are as below: - Better utilization of space - Improved aesthetics - A focus on designing a future living community from an old public housing estate Your design should be visionary, aesthetically pleasing and create a functional living space, ultimately leading to increased property value. If you have a portfolio detailing similar projects you've accomplished, I'd love to see it!

A Business Directory Phone Number Compiling project involves creating a comprehensive database of contact information for businesses within a specific region or industry. The primary objective is to gather accurate and up-to-date phone numbers of businesses, which can be used for various purposes such as marketing campaigns, customer outreach, and networking. The project typically begins with identifying the target businesses based on criteria like industry type, location, size, and other relevant factors. Next, researchers or data collectors gather the necessary information, including phone numbers, business names, addresses, contact persons, and other pertinent details. Data validation and verification are critical aspects of this projec...

I am on the hunt for a social media manager well-versed in Facebook, Instagram, and YouTube, as well as knowledgeable in website SEO. Your responsibilities will span across: - Content creation: Crafting engaging posts that resonate with a B2C audience. - Posting and scheduling: Effectively managing the timing of posts to optimize reach. - Community engagement: Interacting with our audience to build brand loyalty and foster relationships. - Boosting sales: Implementing strategies and leveraging social media tools to convert engagement into sales. Location: RemoteSalary: ₹5000/month basic salary + 5% commission on sold products Company Description: We are a new women's clothing brand specializing in resortwear collections. Responsibilities:Develop and imp...

...AUD$20 I can do it myself if I need to. I am seeking a talented designer to create a logo that communicates a professional appearance. Here are my project requirements: - Aesthetic: A penchant for minimalistic design is paramount. The logo must exude simplicity and elegance. - Essence: The main objective for this logo is to serve as a symbol of professionalism. Therefore, it must be mature, respectable, and credible. - Composition: The logo should incorporate both text and imagery. The perfect balance is what I'm aiming for—not overly text-heavy, and not too reliant on imagery either. The ideal freelancer for this task will have an eye for minimalist design, a po...

...looking at getting a flyer/brochure that is 6.5" x 9" for a sweepstake contest. The objective is to have 3 distinct designs to see the contrast and to understand which will work the best (you can bid per job or for all 3). I have all the written content that needs to be placed and besides the designs, there should be a place for a screen shot of the app that we're trying to promote using the flyer. Please see attached a couple of sample flyers that we like (front and back). The third, to be something you come up with that is less loud / tending more minimalistic, but still, of course, has to be attractive enough to get the attention of the recipient. We want mostly the use of our compa...

The aim of this project is to have BTCPayserver () integrated into our existing Drupal 7 store, which is currently utilizing the Commerce module. For this task, we need someone who is well familiar with BTCPayserver, Drupal 7, and the Commerce module. Here’s what I am looking for: - Integration of BTCPayserver as a payment processing option - Appropriate configuration with our Lunanode server - Required technical knowledge to work with Drupal, Commerce module, and BTCPayserver, and Lightning Network. - Automatic payment status updates in the commerce platform upon Bitcoin transaction confirmation Contact me if you have previous experience integrating BTCPayserver payment gateways into Drupal Commerce and are able to make this update ...

I have everything organized. 48 HOURS or less. This should be simple for an expert who knows what they’re doing. This is a client attorney brief in which I have documents, screenshots, pictures, and videos. It needs to be simple simple easy easy. Instead of emailing hundreds of attachments I have thought it out well and have it organized in a very clear and concise way to navigate to the section over category, which will include the documents, pictures, etc. Needed: 1. Login page 2. Landing page Mandy page will be fixed and non-scrollable. The attorney will be able to navigate to everything from the landing page. The page will never disappear but when he opens the document it will come up in the same window and once he finishes he will close ...

I'm looking for a freelancer with significant experience using who can assist me in deleting my existing resume and replacing it with a new one. This job requires: - Account management: Navigating through to successfully remove the old resume and upload the new one. What you should include in your application: - Prior usage: This includes managing, editing, or replacing job seeker profiles and resumes. Note: It is essential that the successful freelancer has a background in using for job seekers. Your bids should highlight your experience in this area.

I'm in need of an expert in resume design who can skillfully recreate my existing Canvas resume in a format, maintaining its current style and appeal. The ideal freelancer: - Should replicate the fonts, color schemes, and the overall layout and organization currently in my Canvas resume - Must require minimal input from my end as all the content in my Canvas resume is up-to-date and needs no modifications - Should have a solid experience in resume design and provide past work samples during application Please note that I want the final resume to feel as similar as possible to the original Canvas design. An eye for detail will be highly appreciated. Let's make this transition seamless.

We are a dental education platform offering a podcast series. Our goal is to assist dental students and professionals in preparing for their Objective Structured Clinical Examination (OSCE) exams through mock OSCE sessions, practical tips, and supplementary materials. Project Overview: We are seeking a skilled freelance WordPress website developer to create a sleek, user-friendly website consisting of 2-3 pages: a main page, an About Us page, and a Contact Us page. The website should feature a clean and sophisticated design with a focus on typography and whitespace. Visual elements or animations should hint at our process without revealing too much detail. The website must be mobile-responsive, optimized for...

I am urgently seeking a professional with extensive experience in HR resume writing to design a compelling resume geared towards a senior-level position. Key Responsibilities: - Draft concise content that reflects my career history, skills, and achievements. - Accentuate strategic expertise to distinguish me in the global job market. - Deliver final work ASAP. Within 7- 10 hours Preferred Qualifications: - 5+ years in professional HR resume writing. - Track record of successful senior-level resumes. - Deadline oriented with strong attention to details. - Industry knowledge is a plus, although not mandatory.

Seeking an adept LaTeX formatting specialist for a one-time project to format a document in accordance with our university's submission standards, based on specific handbook guidelines. The primary responsibility is to format an existing document to meet the university's submission standards using LaTeX, ensuring that the layout, structure, and formatting align with the specified requirements. This one-time project offers a flat-rate payment and requires a candidate with strong LaTeX skills, familiarity with academic document formatting, and attention to detail. If you have the necessary expertise and experience, please submit your resume, examples of prior LaTeX formatting work, and your proposed flat-rate for the project. ...

I am in need of a well-crafted PowerPoint presentation for a class focused on chemistry and nursing. The core objective of this project is to explain the chemistry of sadness and laughter. I am required to present with 10 slides and for a duration of 10 minutes. Formulae and images are mandatory. The presentation should speak to an audience with an intermediate level of understanding - it should contain some technical terms but overall retain coherence for students who have only midway knowledge in chemistry and nursing. Ideal skills for candidates: - Proficiency in Microsoft PowerPoint - Strong understanding of chemistry and nursing - Ability to explain technical processes in a simple and comprehensive manner - S...

I need a talented designer to create a print catalogue for my cabinet company. The objective is to present our products and introduce our business to both residential and commercial audience. Your responsibilities will include: - Understanding our products, brand, and audience. - Designing a visually engaging print catalogue that effectively communicates our product offerings. - Working within deadlines to deliver a print-ready catalogue. Ideal candidate should have: - Proven experience in Graphic Design, specifically in print catalogue design. - Great understanding of layout, typography, and visual hierarchy. - Excellent communication and time-management skills. - Industry knowledge of cabinet design would be a bonus. Please, in...

I'm looking for an individual with a solid understanding and vast experience with Spatial.io. The main objective of this role is to successfully implement interactive virtual tours on our project. Ideal skills and experience: - Mastery of - Extensive experience with interactive virtual tours - Proven track record of past successful projects similar to this Responsibilities: - Execute the integration of on our platform - Develop interactive 3D virtual tours Application requirements: - Please provide examples of past work - Detail your experience with - Submit a comprehensive project proposal. Looking forward to your applications!

I'm on the lookout for an experienced FEM modeler with a key focus on ensuring accurate simulation results. While the specifics of the project can be discussed in more detail during the bidding process, the core objective is to ensure the very precise simulation outcome of a yet-to-be-disclosed subject. Qualities and Skills Desired: * Profound knowledge on Finite Element Methods for modelling * Demonstrable experience in FEM, preferably in complex projects * Must be precise and detail-oriented, with a focus on accuracy Please include in your proposal: * An overview of your experience in FEM Modeling * Examples of past projects that highlight your precision and dedication to accurate results. Looking forward to working together on th...

I am in search of a proficient specialist to connect my Flutter application to our Custom CRM's APIs. The coding for the app is fully prepared; what remains is the creation of APIs and their subsequent connection. The responsibilities will include: - Retrieving data from the CRM - Adding new data into the CRM - Updating existing data in the CRM I have the necessary documentation and specifications for the API endpoints that are to be created and integrated. The ideal candidate for this job should have strong, demonstrated experience in: - API Development and Integration - Custom CRM systems - Flutter application development Expertise in establishing a secure and efficient connection between the two platforms is cr...

As a new startup, we're seeking a professional with substantial experience in financial planning. This role must encompass: - To build a financial model template attached as an Excel sheet. - Explanation of the financial model in Word document (2000-4000 words) Attachments explanation: 1- An Excel sheet should be followed to build a financial model. 2- Project idea for the start-up. 3- Project Guideline. Work dynamic: 1- we expect two-way communication in terms of 2 meeting sessions. The first meeting should cover all initial questions by the freelancer. The second meeting should be toward the final draft to discuss any challenges and directions. Email communication should be expected anytime to answer quick questions or directions. 2- Deadlin...

We're looking for a dedicated intern content writer with a thorough understanding of cricket to join our team for covering IPL season 2024. Your passion for the sport will reflect in your work as you'll be writing engaging match reports, player profiles, and analysis/opinion pieces right after each match. Skills and Experience: - A deep knowledge and understanding of cricket and its nuances. - Previous experience in sports writing is a plus, although not mandatory. - Ability to produce insightful and engaging content based on match observations. Responsibilities: - Daily Match, in between match reporting, news related to every match - Pre & Post match analysis - Compose a match report immediately following ea...

I'm currently unable to access my Facebook Business Manager due to the deleting of my personal Facebook account. I need help linking my Business Manager to my new personal account so as to resume ad posting. Key Requirements: - Demonstrable experience in handling Facebook Business Manager accounts - Familiarity with account linking and recovery - Ability to perform the task promptly Please note: Your task will be to assist in linking an existing personal Facebook account to my Facebook Business Manager, NOT create a new one. If you have a track record in resolving such issues, reach out. Your assistance will be highly appreciated.

I'm in need of an adept programmer capable of scraping data rapidly from two different websites. Seeing as the specifics haven't been wholly established, flexibility is key. Very fast scraping from 2 different website sources. The objective is to create a Dashboard in order to obtain information more quickly than by switching between several sites. This involves retrieving 1 element on one site, and 6 iframes on another. For the element, it is the Fear and Greed Index.

The objective is to create a chat application where multiple clients can connect to a server and exchange messages in real-time. The server will manage connections, relay messages between clients, and handle join/leave notifications. The project can be divided into two main parts: the server and the client.

I'm looking for an expert in Aspen Plus to assist with the simulation setup of a new chemical process. Key tasks: - Design a new chemical process within Aspen Plus - Assist with the overall simulation setup Ideal skills: - In-depth knowledge of Aspen Plus - Strong background in chemical engineering and process design The objective of this project is to construct a detailed, successful chemical process design. The ideal candidate will effectively utilize Aspen Plus and their engineering expertise to achieve this.

My objective is to develop a script and a machine learning model that will effectively predict the upcoming hands in a Texas Hold'em poker game, such as two pair, straight or full house. Requirements: - Skilled in developing both scripts and machine learning models. - Expertise in Python, the preferred programming language for this project. - Familiarity with the rules and scenarios of Texas Hold'em would offer a substantial advantage. - Strong understanding of probabilities and game theory would be beneficial. Deliverables: - A software tool capable of accurate hand prediction in Texas Hold'em poker. - Full documentation explaining how the software works. This is a demanding, but rewarding project ...

I'm seeking a proficient researcher with a solid understanding of business, particularly in the realm of SMEs. Your task will be to conduct a 20,000 word literature review, focusing on "Demographic Influences on the Transfer of Knowledge, Skills, and Abilities (KSA) in Saudi Arabian SMEs." Tasks: • Write a 20,000-word comprehensive review with zero AI content and no plagiarism. I have already written 2,000 words so you can continue. • Review and synthesize findings from the provided research papers/sources. You can add more if you find relevant. • The main objective of a literature review is to show the readers that you truly understand and manage the topic. You need to compare and contrast in the lit- review...

As a dedicated DayZ server owner, I'm seeking an experienced game developer who can craft a quick, succinct script to add a follow-up quest to my init.c file. I need the script to do the following: - Create a follow-up quest within my DayZ expansion - Apply the quest to all players on the DayZ server - Automate initiation of the quest after prior quest completion The needed script should be configured to prompt players to perform an action, in this case, to follow-up on a task. The ideal candidate should have experience with DayZ scripts and must be adept at writing server-side scripts. Proficiency in understanding and manipulating init.c files is a top requirement. Knowledge about DayZ's expansion, player customization, item spa...

Pre-designed, Non-Exclusive, Without Logo- Festival, Motivational, Good Morning, Good Evening etc. package of images required. Around 500-700 images required. As they can be predesigned and non exclusive without any editing, budget Rs. 500-700 only.

I need updates made to my online products. Specifically, the content of the products needs to be improved. We need to add a specific requirement for refining the search functionality on the platform. The objective is to add a filter that allows customers to more easily locate products according to the type of prop fits customers engine. Skills and experience needed for this project: - Working with platform Golden Planet - so i wont need to explain how filters work and how the system in general work. - Fast and reliable worker.

I'm seeking a seasoned marketing expert proficient in LinkedIn and Google Ads to engineer a compelling campaign targeted at the technology sector. The core objective centers upon the generation of high-quality leads to drive my business growth. Key Responsibilities and Expectations: - Develop a compelling, lead-generating campaign for both LinkedIn and Google Ads - Leverage industry-specific knowledge to target and engage technology professionals - Continuously optimize the campaign to maximize results Skills and Experience: - Proven expertise in LinkedIn and Google Ads marketing - Previous experience generating leads in the technology industry - Strong understanding of B2B customer behavior - Ability to analyze campaign data and adapt strategies ...

I require a seasoned professional in Facebook advertising. This project centers around driving sales, specifically for our range of stylish, high-quality rugs. - Objective: The primary goal is to generate leads which will convert into sales. - Target Audience: The campaign should be designed to appeal specifically to rug aficionados. - Message: The ads need to effectively communicate exclusive discounts on our rugs, convey their high quality, and represent the wide variety our brand offers. The ideal candidate must have a proven record in similar campaigns, superior understanding of Facebook's advertising platform, and an innovative approach to reaching and engaging the target audience. Communication skills, particularly writing, need to be at ...

My project requires a seasoned professional to augment a resume with extensive technical work experience, spanning more than 16 years. This masterpiece should be tailored to best represent my competencies within the Information Technology Industry and Management experience. Ideal Skills & Experience: - Proven track record in resume writing, specifically for technical roles - Proficient knowledge of the Information Technology sector - Ability to cleanly present complex technical skills and experiences - Excellent command of English and understanding of IT vernacular. Your role will be to revamp and tailor my resume, emphasizing on prevailing IT competencies, skills, and achievements. It should resonate with the current trends and expectations...

I'm in need of a proficient freelancer able to craft an effective, 1-2 minute motion graphic or 2d animation explainer video in German language. The main objective is to clearly and engagingly explain a service. The script is already done but every sentence has to be explained through visuals. You can also use cartoon characters. Also it has to be a short attention span, that means we need some existing music that keeps the viewer engaged. Skills / Experience required: - Expertise in Motion graphics -2D animation - Prior experience in creating service explainer videos - Ability to conceptualize and deliver compelling visuals that explain complex services simply - Strong storytelling skills - Capable of working within strict timelines Yo...

...of a proficient Flutter developer to create a mobile app for managing school activities. This educational mobile app's main feature is school management, which encompasses a multitude of facets related to educational institutions. In this project, you'll need to: -Design and implement a user-friendly interface for an engaging user experience. -Incorporate features that assist in the efficient running of a school, such as attendance tracking, assignment management, and communication tools. -Ensure the app is robust, secure, and can handle a good amount of data without performance issues. The perfect candidate for this role should have: -Extensive experience in Flutter development. - ...

I'm seeking an experienced WordPress developer to create a website for publishing articles. The website should resemble my chosen reference (), embodying a clean and accessible aesthetic. Key features include: - Publishing articles: The main objective of the website is to publish articles. Freelancers should have experience with WordPress publishing. - Comment section: A platform for users to engage with articles is essential. Your prior work in integrating and maintaining such a feature will be beneficial. - User account registration: Ability for users to register and have personal accounts. - Search function: Users should be able to search articles with ease, using keywords that drive them directly to rel...

I'm looking for a skilled professional to design and implement an OCR system specifically for the voter list of the Election Commission of India. This OCR should be capable of accurately converting image text from the said website into readable and usable information. Specifics: - I've already obtained the necessary permissions from the Election Commission of India to extract the required data from their website. - The crucial information to be extracted is the voting registration details. - The primary objective of this work is to create a comprehensive database. Ideal Candidate Should Have: - Solid experience in OCR development. - Familiarity with Indian voting registration details. - Proven experience in data extraction and...

...seeking a skilled Digital Marketer focused on Ad Marketing, Social Media Marketing. Key Objectives: - Optimizing Instagram Ads/ Facebook Ads/ Google Ads/ with prime objective to boost product sales - Strategizing the ad campaign to reach an extensive audience and convert leads - Ideal Skills: - Extensive knowledge and proven experience with Instagram Ad campaigns - Ability to formulate marketing strategies that lead to increased product sales - Proficiency in monitoring and adjusting ads as necessary for optimal performance. - Stay up-to-date with industry trends and best practices in digital marketing and advertising. This project needs someone exceptional, who can deliver my sales-focused marketing objectives effectively. Your performance in this role could p...

I am eager to embark on a project that involves setting up advertisements on both Facebook and Instagram. Having realized the potential these platforms have in terms of reaching a vast audience, I want to swiftly capture this opportunity. Key tasks for this job include: - Constructing effective and engaging adverts - Optimization for maximum reach - Seamless integration with existing Facebook and Instagram profiles The ideal candidate should possess these skills: - Proven experience in social media advertising (especially Facebook and Instagram) - Creative advertising content development - Understanding of ad performance metrics Although the main objective for the Facebook advertisement was not highlighted, expect a wholesome approach...