I am looking for is a Single line around 2 - 5 words of an annual vision statement for a Bank for two years. Currently their Vision is "Relationship Beyond Banking" They need a new vision for this year and one for next year which should be a continuation, having some connection with the previous one used. Detailed brief of the bank is as under. The Vision Statement has to be a powerful one, not copied from other existing Banks/Companies. The Tagline of this Bank is "Excellence in Banking"
The Bank has 71 Branches, 3 SME Service Centers, 2 Offshore Banking Unit across the country and a wide network of correspondents all over the world. The Bank has plans to open more Branches in the current fiscal year to expand the network. The Bank offers the full range of banking and investment services for personal and corporate customers, backed by the state–of–the-art technology and a team of highly motivated Professionals. As an integral part of our commitment to Excellence in Banking, XXX Bank now offers the full range of real-time online banking services through its all Branches, ATMs and Internet Banking Channels. XXX Bank Ltd. is the preferred choice in banking for friendly and personalized services, cutting edge technology, tailored solutions for business needs, global reach in trade and commerce and high yield on investments.
Objective: After 18 year’s successful contribution in the domestic financial development, XXX Bank intends to strengthen its Brand Positioning towards a new vision.
Single Line Brief: XXX Bank wants to celebrate this anniversary with a new promise, a modified brand identity and visionary approach which will create a new Brand Image of the Bank.
Guideline: We can go through below concepts:
• After 18 successful years, we are your reliable partner.
• After 18 successful years, we serve with excellence.
• After 18 successful years, we offer more than money.
I am ready to start this immediately. I am extremely eager and ready to go. I am all of the following; attentive, detailed, creative, dedicated, efficient and effective.
I can follow instructions extremely well and am very focused on providing only the best outcome - after all my work for you is a representation of myself and it must be 110%!!