Candidate experience trendsงาน

I'm seeking a skilled SEO specialist to help enhance my website's search engine rankings. My primary goal is to concentrate on off-page SEO, specifically backlinks, to elevate my position on search engine result pages. Key Responsibilities: - Conducting a thorough backlink analysis and c...adjusting the strategy based on results Ideal skills for this project include: - Proven track record of improving search engine rankings through off-page SEO - Proficiency in backlink analysis and strategy development - Ability to work with tools like Ahrefs, SEMrush, Moz, etc. - Strong analytical and problem-solving skills The ideal candidate should be able to demonstrate a clear understanding of the latest SEO best practices and algorithms. Experience with the target audienc...

As a services business, we're looking for an SEO professional to enhance our online pre...traffic and generate leads - Implementing SEO best practices on our website to improve search engine rankings - Monitoring and analyzing site performance and suggesting improvements - Collaborating with the marketing team to align SEO strategies with broader business goals The ideal candidate should have: - Proven experience in SEO and digital marketing, preferably in the services industry - In-depth knowledge of search engine algorithms and ranking factors - Strong analytical skills to interpret data and trends - Excellent communication and teamwork abilities - A track record of increasing conversions through SEO tactics Your efforts will contribute significantly to our br...

...to assist with auditing and compliance. The primary focus will be on outpatient records, using the ICD-10 coding system. Key Responsibilities: - Accurately review and assign relevant ICD-10 codes to outpatient records. - Ensure that all coding is compliant with relevant regulations and standards. - Help in creating detailed reports for auditing purposes. The ideal candidate for this position should have: - Proven experience in clinical coding, especially in the outpatient setting. - In-depth knowledge of the ICD-10 coding system. - Strong understanding of compliance and auditing requirements in the healthcare industry. - Excellent attention to detail and analytical skills. - Ability to work independently and efficiently. This role will suit someone with a keen eye for...

I'm seeking an experienced Microsoft Excel professional to assist with visual data representation in my Excel sheets. - My primary need is for the successful candidate to help me create clear and comprehensive visual representations of my data using Excel's charting and graphing capabilities. - The ideal candidate should have a solid understanding of various data visualization techniques and be able to recommend the most appropriate type of visualization based on the nature of the data. - Experience with Excel's chart customization features is a plus.

I need a skilled affiliate marketer to boost sales for my Shopify store. We sell a range of home and kitchen essentials, car accessories, gadgets and electronics and fitness products appealing to both men and women. Ideal Candidate: - Expert in leveraging social media platforms. - Strong network of blogs and influencers. Your role is to leverage your network and skills to increase awareness and drive sales. Experienced in home and kitchen essentials, car accessories, gadgets and electronics and fitness niche will be a plus. Let's bring our mutual success to the next level.

In this role, you will manage various tasks including operating vacation rental software such as Lodgify, Airbnb, Abritel, VRBO, and Expedia. The task...The tasks will include: - Efficiently operating and administering software platforms like Lodgify, Airbnb, Abritel, VRBO, and Expedia. - Handling email management associated with these platforms. - Scheduling appointments, Making sure that bookings from different platforms do not clash. - Data entry and record maintenance. The ideal candidate would have a knack for managing multiple tasks simultaneously, possess excellent communication skills, and hold experience in virtual assistance. A background in hospitality, specifically vacation rentals, and familiarity with the mentioned software platforms will provide an edge over ...

I'm looking for a freelancer who can convert a PDF document with less than 50 pages into a text document. Key Requirements: - The document has to be copied with exact formatting. - The content is in English. The ideal candidate should have experience with: - Copy typing - PDF conversion - Basic document formatting Note: Please make sure to detail any relevant experience you have in your bid.

As a panel builder looking to enhance my PLC programming skills, I require the assistance of an expert tutor. - Proficiency in PLC: I need a tutor conversant with all the elements of PLC programming, specifically logic programming and HMI development. - Brand Preference: To align with what I am currently working with, I require tutors who have had experience with Schneider PLC systems. The ideal candidate would be experienced in tutorials and should ensure I level up from my current PLC programming skills, focusing more on the logic programming and HMI development within the Schneider PLC system frame. i have a small project i need to start straight away using an M221 and another project using an M580 i need to start looking at

I'm looking for a skilled developer to create an AI chatbot specifically for WhatsApp. Key Features: - Answer customer queries - Provide automated responses - Generate leads Other requirements: - Multilanguage Support: The chatbot should be able to communicate in multiple languages. Ideal Candidate: - Proven experience in developing AI chatbots for WhatsApp - Understanding of lead generation and customer service principles - Ability to implement multilanguage support - Excellent communication skills Please let me know your previous experiences and how you would approach this project. Timeline: 3-5 Days

My Food & Beverage venture needs a talented designer to create a fun & vibrant logo that can perfectly embody our brand. The right candidate for this job would have experience in branding and a strong portfolio that demonstrates creativity and an understanding of the Food & Beverage industry. Key Points: - Design of a unique and memorable logo that reflects the fun and vibrant nature of the brand. - The logo should be versatile and suitable for a variety of uses, from packaging to online marketing. - Understanding the Food & Beverage industry and being able to translate this into the design is crucial. - Proven experience in branding and logo design is a must. This job may also open up further opportunities for future branding and design projects. ...

Looking 100% manual translator only. Looking to translate from tamil video to Telugu word document Candidate telugu fluency is mandatory. Translation should be spoken telugu, Not Bookish language Script can be in telugu or in English font But long term job

I am seeking a professional developer to create a business application for both Android and iOS platforms. The application needs to serve several core functions to cater to my business needs, including user authentication, inventory management, and payment processing. The ideal candidate for this project would have: - Extensive experience in mobile application development for both Android and iOS. - Proven expertise in integrating user authentication capabilities, preferably with multi-factor authentication. - Capability to integrate inventory management systems seamlessly. - Knowledge in incorporating secure payment processing features. - A strong portfolio showcasing their previous work in similar projects. Having a keen eye for intuitive user interface design that align...

...minimum of 8 years of hands-on experience in the MERN stack (MongoDB, , React.js, Node.js). This role is critical for our recruitment process as we look to hire a talented Junior MERN Stack Developer for our in-house team. The primary responsibilities include conducting technical interviews and providing expert recommendations to help us identify and select the best candidates. Responsibilities: 1. Conduct technical interviews with potential Junior MERN Stack Developer candidates. 2. Assess candidates' technical skills, problem-solving abilities, and overall fit for the role. 3. Evaluate coding tests and project submissions to ensure candidates meet our technical standards. 4. Provide detailed feedback and recommendations to our HR team regarding candidate suitabilit...

I'm seeking a male Telugu voice-over artist. Strong voice modulation skills and experience in audio recording are preferred. - Ideal Skills: • Telugu Proficiency • Voice Modulation • Audio Recording - Experience: • Prior voice-over experience is advantageous. - Time Commitment: • Consistent progress, no fixed deadline Candidate should have home setup, its full and full remote work. its long term project. Please apply interested people only. Please be prepared to provide a brief sample of your work in your bid.

...scratch. The ideal candidate should have experience in Shopify, especially in setting up new stores, theme customization, and integrating different elements to make the store attractive and functional. Requirements: - Setting up a new Shopify store: You'll be responsible for setting up the store from scratch, ensuring that it is operational, and includes all necessary details for a successful e-commerce platform. - Template Modifications: I need a few modifications done to a free template, including updating the logo and branding, customizing the color scheme, and adjusting the layout and navigation to suit the branding of our honey startup. Skills and Experience: - Proficient in Shopify: You should have a good understanding of how Shopify works and have prio...

I'm looking to revamp my websit...revamp my website with a focus on improving the interface. Key Requirements: - Prioritizing User-Friendliness: The main goal of this project is to make the site more accessible and easier to navigate for professionals visiting it for information. Ideal Candidate: - Proven Experience: I'm seeking a web designer with a successful track record in creating user-friendly interfaces. - Understanding Target Audience: A good understanding of professionals' needs and preferences is crucial. Your proposal should include: - Your previous experience in similar projects - How you plan to ensure the new design is user-friendly - Your understanding of professionals' needs in a website Looking forward to working with a profe...

I'm in need of a professional who can conduct employment verification on a candidate based in Baghdad, Iraq. Only one previous employment needs to be verified. Key responsibilities include: - Conducting thorough and professional employment verification - Providing adequate and accurate reports on the verification process Experience in HR, recruitment, or any related field would be a significant advantage. Knowledge of employment verification processes, especially in Iraq, would be highly beneficial. Please note that this project requires physical presence in Baghdad, Iraq.

I'm looking for a social...media campaign across multiple platforms to support the launch of my website. Key Responsibilities: - Design and implement a comprehensive social media strategy on Facebook, Instagram, Twitter, and TikTok. - Drive traffic to the website while also boosting product sales. - Engage with our target audience - ferret owners and 20-50 year old women with disposable income who have pets. Ideal Candidate: - Experienced in creating successful multichannel social media campaigns. - Proficient in Facebook, Instagram, Twitter, and TikTok advertising. - Understanding of e-commerce and conversion rate optimization. - Familiarity with the target audience and their online behavior. - An understanding of how to use Sendible effectively. This project needs a swi...

I'm in need of a social media expert to produce engaging content and drive traffic to my business. Currently, I'm using Facebook, Instagram, TikTok, and YouTube. My primary aim is to ...aim is to leverage social media to generate leads and ultimately boost sales. Key Responsibilities: - Craft compelling product showcases that ignite interest and lead to conversions - Develop educational content that educates and attracts potential customers - Provide behind-the-scenes insights to give a personal touch to the brand The ideal candidate for this role should have a solid understanding of social media marketing and proven experience in creating content that drives sales. They should also be able to adapt to different platforms and have a creative mindset to engage wit...

I need a function-packed mobile app created for my mobile detailing service. The app should be available on both Android and iOS platforms. Key Features: * Online Booking and Scheduling: Users shoul...services provided. * Vehicle Registration: Users should be able to register and select their cars within the app. Ideal Proposal Includes: I am particularly interested in receiving detailed project proposals showcasing your understanding of this project and a roadmap to completion. Design Preference: I prefer a colorful theme with Red, Yellow, and Blue as dominant colors. Ideal Candidate: A freelancer who has experience in creating mobile applications with the requested features and can provide a comprehensive proposal. Familiarity with colorful and engaging user interface ...

I'm see...prospective investors to assess and evaluating a specific agriculture investment proposition / business venture. The The key features of this project include: - Developing a financial returns model primed for business ventures assessment - The model will focus on cash flow analysis - Running multiple scenarios and projections to depict a comprehensive picture of the potential returns Ideal Candidate: - Experienced in financial modelling and cash flow analysis - Background in evaluating business ventures, - Detail-oriented with a focus on thoroughness and accuracy - Strong understanding of investment risk and returns analysis. The attachment is a previous model of a similar venture. The model required now will be similar to this model in terms of inputs, outputs,...

I'm seeking a Vue.js specialist for a project that requires immediate attention. The primary tas...for a project that requires immediate attention. The primary task at hand is to integrate our front-end with various general APIs. Key Responsibilities: - Prioritize and execute the integration of general APIs with our front-end using Vue.js - Assist in implementing new features, if necessary. - Fix any bugs or errors that may arise during the integration process. The ideal candidate should: - Have extensive experience with Vue.js - Be proficient in integrating various general APIs into a Vue.js based system - Be able to start immediately and complete the task within a short timeframe. Your prompt availability and expertise in Vue.js will be key to the successful compl...

A 3D modeller to enhance an existin...Key requirements include: - Ensuring the character's poly count is appropriate for a game environment. - Tweaking the model's textures, if necessary, to balance quality and performance. - Making any adjustments to the rig and animations for optimal in-game performance. - Delivering the final optimized character in a format compatible with Unity or Unreal Engine. The ideal candidate for this job should have prior experience in game development and character optimization for game engines. Proficiency in 3D modeling software like Blender or Maya is necessary. A strong understanding of both visual quality and technical constraints in game development is essential. Good communication skills and the ability to understand and implemen...

I'm in need of a skilled individual who can efficiently convert a series of PDF documents t...assistance with have a mixture of content, including text, images, and tables arranged in columns. - **Image & Table Handling**: It's important that the images and tables within the PDF are editable once converted to Word. So, the freelancer must have the capability to convert these elements in a way that preserves their structure and allows for easy editing. The ideal candidate for this task should have prior experience in PDF to Word conversions, particularly with documents that have mixed content and complex formatting. Proficiency in handling images and tables within Word documents is a must. I'm looking for a professional who can deliver accurate and editabl...

We're looking for a skilled PHP developer to help us implement a feature that will allow digital signatures to be added to contracts and agreements. The ideal candidate will have: - Extensive experience with PHP - Pleasant knowledge in working with PDF file formats - A strong grasp on security in digital authentication methods The exact execution of the signing process is still being determined, so the developer should be open to adjustments and be able to offer their professional insight on this aspect. Your role will be crucial in making our agreements more accessible and verifiable, ensuring a smoother business operation.

...in need of a 3D graphic designer who specializes in photorealistic product rendering. The primary use of these renderings will be in producing marketing materials for my company. Key Skills and Experience: - Extensive experience in photorealistic product rendering, with a strong portfolio showcasing past work in this area - Proficiency in 3D modeling software such as Blender, Maya, or 3ds Max - Adept at understanding and translating branding guidelines into 3D visual assets - Excellent attention to detail and ability to ensure consistency with established color schemes and fonts The ideal candidate should be able to take our existing branding guidelines, which include specific color schemes and fonts, and apply them to the 3D renderings of our products. We'r...

I'm looking for a skilled developer to enhance my existing Chatter app. The primary focus of this upgrade is on improving the messaging feature. - **Task Management:...this upgrade is on improving the messaging feature. - **Task Management:** This upgrade should include the addition of task management functionality within the group chats. Users should be able to create and assign tasks within the group chats. - **Group Chats:** I'd like to implement multiple group chats, allowing users to participate in various discussions at once. The ideal candidate should have extensive experience in: - Flutter for the mobile application. - Laravel for the backend. - Implementing messaging features, preferably with task management. - Creating group chat functionalities, specifi...

...experienced graphic designer to craft a vintage style logo in black and white. Key Points: - The logo needs to possess a vintage aesthetic, incorporating elements that give it a classic, timeless feel. - The color scheme for this design is limited to black and white, so expertise in making these shades work harmoniously is essential. Ideal Candidate: - Proficient in graphic design, with a strong portfolio of vintage-inspired work. - Should have experience in logo design, particularly in black and white. - A good understanding of branding and the ability to translate a company's essence into a visual identity is important. Please submit your portfolio of previous vintage logos you've designed for consideration. If you've successfully completed similar...

I'm in need of a skilled paralegal with experience in trademark law, particularly in the United AUSTRALIA Key Requirements: - Trademark Registration: I already have a trademark name that I'd like to register. Your primary task will be to assist me throughout the registration process, ensuring all legal guidelines and requirements are met. The ideal candidate should have: - Proven experience in trademark law, specifically in the United States. - Proficiency in handling trademark registration from start to finish. - Excellent attention to detail and legal research skills. - Strong communication skills to keep me informed and involved in the process.

I'm in need of a proficient video editor with solid experience on Adobe Premiere Pro. The ideal candidate should be able to apply an energetic and fast-paced editing style to my YouTube videos. Also, incorporating animated text elements into the videos is required. Please provide examples of your previous work where similar requirements have been met. Strong attention to detail and creativity are a must for this project.

I am in need of a versatile and talented graphic designer to join my project. It will encompass the creation of a logo, along with various print and web designs. The primary purpose of this design venture is to establish a strong, cohesive brand i...my project. It will encompass the creation of a logo, along with various print and web designs. The primary purpose of this design venture is to establish a strong, cohesive brand identity that effectively appeals to consumers. Ideal Skills and Experience: - Proven experience in creating logos, print designs, and web designs - Excellent communication and understanding of brand identity principles - A strong portfolio demonstrating talent in creating consumer-targeted designs - Up-to-date knowledge of industry software and graph...

I'm seeking a talented freelance graphic designer with a specialization in logo design. - The primary focus will be creating unique, eye-catching logos that represent my brand accurately. - The ideal candidate will have a strong portfolio of previous logo design work. - Experience in creating brand identity and social media content will be a plus. - I'm looking for someone who can understand my vision and translate it into a visual representation that will resonate with my audience. If you have a creative eye, a keen understanding of branding, and a knack for creating memorable logos, I'd love to hear from you.

I am looking for a female voice artist who can create audio stories & JOI based on very erotic role-plays and fantasies. The voice should be original & seductive, and native to Hindi or Bengali language. The ideal candidate should have experience in voice acting and storytelling. Requirements: - Proficient in Hindi or Bengali language with playful & teasing tone - Able to create audio erotic stories that are 20-30 minutes in length - Must have a seductive and captivating voice that attracts men - Must be comfortable with adult erotic narrations without any limit - Should be able to bring the stories to life through erotic expressions - Fantasies may contain teacher-student, director-heroine, secretary etc. If you are a talented voice-over artist with a se...

I'm in need of meticulous and organized professional who can effectively manage data entry, document organization, and scheduling tasks. The scope of the project includes: - Streamlining data entry processes - Organizing and managing key documents, specifically financial statements - Handling a dynamic schedule effectively The ideal candidate should be proficient with Microsoft Excel and Google Suite (Docs, Sheets, Calendar). Your expertise will help us improve our administrative operations efficiently and effectively.

...and recommendations. Key features that I require for my website are user accounts and profiles, as well as advanced search filters. These features are crucial for enhancing user experience and facilitating smooth navigation through the wide array of products that will be available on the site. Ideal skills and experiences for this project include: - Proficient in e-commerce website development - Previous experience in creating drop shipping websites - Strong understanding of user experience and user interface design - Familiarity with implementing user accounts and advanced search filters The successful candidate will need to be able to create a visually appealing and easily navigable website that can efficiently handle a large number of products. The abil...

As a business using Zoho Creator, I'm looking for a skilled developer to create advanced workflows between Zoho Creator and Zoho applications. Key Requirements: - Integrating Zoho Creator with Zoho applications - Implementing triggered actions based on specific events - Implementing custom scripts for complex workflows The ideal candidate should have: - Proven experience in Zoho Creator development - Strong understanding of Zoho applications such as CRM, Books, and Invoice - Proficiency in creating complex workflows and custom scripts - Ability to understand business processes and translate them into effective automation Please include examples of similar projects you've worked on. I have two questionaire forms created on zoho creator, each of this form whn subm...

I'm in search of a ERP Application with with Quotation/Billing/Accounting/Purchase Mana...system for allocating and tracking resources. Specific Requirements for Cost Estimation: - Integrated Cost Database: The system should have a vast and well-organized cost database. - Calculation Formulas: It should accommodate complex estimation formulas. - Reporting and Analytics: The ability to generate detailed reports and analytics is crucial. Ideal Candidate: - Should have a strong background in PHP development. - Extensive experience in developing ERP solutions, particularly for construction. - Knowledge of project management and cost estimation methodologies. - Ability to think critically and solve complex problems. - Good communication skills and ability to work in a coll...

I'm in need of a skilled and reliable data typing freelancer. The details of the project include: - Reasonable amount of data. - Converting the data into a digital format. The job requires someone with excellent typing skills and familiarity with a range of formats. The ideal candidate will be comfortable working with a variety of data types.

...Requirements: Proven experience in business development, sales, or lead generation for web development or similar services. Strong understanding of web development services and the ability to communicate their benefits to potential clients. Excellent communication, negotiation, and interpersonal skills. Ability to work independently and meet deadlines. Proficient in using CRM software and other sales tools. A results-oriented mindset with a track record of achieving sales targets. Preferred Qualifications: Experience with digital marketing strategies, including SEO, PPC, and social media marketing. Existing network of contacts in the tech industry. Ability to work remotely and manage your own schedule. I need a dedicated Business Development Specialist with proven ex...

This is an ongoing role for the right candidate with 2D animation experience and skills. We need a talented and creative individual skilled at designing video-based learning resources. The primary goal of this project is to engage learners, explain complex concepts, and enhance visual appeal. The target audience for these resources is professional individuals. Role responsibilities - Take provided scripts and basic slides created by SMEs and bring them to life with animation, turning them into creative and engaging video lessons that enhances knowledge transfer and retention - Storyboard scripts and use creative Motion Graphics expertise to visualise instructional graphics - Understand instructional end goals and create content that matches them - Apply tested instru...

I have a project that involves typing text from printed materials into digital format. The project consists of 50-100 pages of text. The ideal candidate should have: - Proficiency in typing and data entry - Excellent attention to detail to ensure accurate transcription - Previous experience in similar data typing projects is preferred, but not mandatory Please place your bid for this project if you're confident in your typing accuracy and speed. I look forward to working with you.

I'm in urgent need of a skilled Shopify developer who can help with customizing the layout of my Shopify contact form. Key Requirements: - Form Layout Changes: I want to reorder the fields in the contact form. - Additional Fields: I also need to add some custom fields to the form. The intention is to gather more specific information from my customers. The ideal candidate should have: - Proven experience with Shopify form customization. - Strong understanding of UI/UX principles. - Ability to work quickly and efficiently. This project is on a tight deadline, so I need someone who can start right away and deliver high-quality work promptly. If you think you're the right person for this, please get in touch.

I need a professional user-friendly website to sell my array of crystals and spiritual products. The main objectives are to provide an efficient online shopping experience to customers and share insightful information about crystals and spirituality. Key Features: * An integrated shopping cart for a seamless checkout process * Customer review section for each product to build trust and improve product quality * Product search and filter options for easy navigation The site should accommodate 10-20 product categories. Ideal Candidate: * Proficient in eCommerce website design * Experience with integration of shopping cart, customer review, and product search systems * Knowledge and interest in crystals and spirituality is a plus * Able to deliver a website that merges...

...Biden into the design. I’d like the art to be eye catching and blend well into the tshirt. A moderate to high detail design with mild caricature but realistic look. The portrayal will be of Donald Trump, struggling a little, with Joe Biden under his arm in a headlock, struggling intensely, to lick an ice cream cone (vanilla with chocolate chip), that he (Joe) is holding. The ideal candidate should have: - Experience in political art, particularly in a humorous and satirical style - An understanding of contemporary USA politics and the nuances of Donald Trump and Joe Biden's public image - Strong graphic design skills or illustration skills particularly in the context of t-shirt art This project would be perfect for someone who enjoys political satire and has a...

I'm looking for an experienced E-commerce website developer. The ideal candidate has experience in creating E-commerce websites. The project involves: - Creating an E-commerce website for selling AI Faceswap services - Implementing the necessary functions to ensure the website runs smoothly - Website has to look and feel professional on mobile, tablets, and desktop - Ability for individual customer logins and account payments - Able to upload videos and photos Key skills required: - Detailed understanding of E-commerce websites - Experience in AI Faceswap is a plus, but not required If you think you're a good fit, feel free to bid. Looking forward to working with an enthusiastic developer!

I am seeking a professional with extensive experience in social media marketing, particularly on Facebook and Instagram, to drive website traffic for my brand. The ideal candidate should understand how to attract and engage with young adults (18-24), which are the primary focus of this campaign. Key skills and experience include: - Strong understanding and experience in Facebook and Instagram algorithms - Expertise in creating engaging content that drives young adults (18-24) to visit a website - Proven track record in effectively improving website traffic through social media campaigns - Knowledge of analyzing social media metrics and tweaking strategies for better results.

I'm in need of a freelancer to assist with entering data into an Excel spreadsheet. The data will need to be organized by date for easy reference and future use. The project will focus on the following tasks: - Accurately entering data into Excel - Organizing data by date - Ensuring the data is error-free Experience with Excel and a keen eye for detail is crucial for this project. The ideal candidate will have a background in data entry, especially within Excel, and be proficient in using Excel functions for organization.

I'm looking for an adept graphic designer, proficient in transforming hand-drawn sketches into vibrant, cartoon-style digital artwor...adept graphic designer, proficient in transforming hand-drawn sketches into vibrant, cartoon-style digital artworks. Skilled with software such as Adobe Illustrator or CorelDraw, the ideal candidate should have a knack for preserving the overall layout from the original sketch while giving the design a cartoonish touch. Key Responsibilities: - Digitizing a hand-drawn baseball team logo - Maintaining original layout during transition - Applying a cartoon-style aesthetic to the final design. This project requires extensive experience in cartoon style graphic design and logo digitization. Having prior experience in sports logo dev...

โปรดลงทะเบียน หรือเข้าสู่ระบบ เพื่อดูรายละเอียด

I need a skilled translator to convert several mystery short stories from Russian to English. - The original stories are in Russian, and I am looking for a professional who excels in the nuances of the Russian language and can accurately convey the writing style of the texts in English. - An ideal candidate should be well-versed in translating fictions, in particular, to ensure that the suspense and intrigue of these stories are maintained. - The translated stories should be delivered individually per story. PLEASE NOT TO USE AI - I WILL FIND IT OUT ANYWAY